Marketing Associate - Events and MasterclassConfidential • Mumbai, India
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Marketing Associate - Events and Masterclass
Confidential • Mumbai, India
28 days ago
Job descriptionCraft compelling and clear event communication copy across all channels Coordinate with internal and external stakeholders (speakers, partners, design, ops) Analyze event funnel performance (registrations → show-up → retention) and Identify gaps and brainstorm new ideas to increase reach and engagement Ensure timely follow-ups, feedback loops, and reporting post-event Excellent copywriting, storytelling & email writing skills — you know how to Strong understanding of marketing funnels, audience psychology, and content Analytical mindset - ability to look at event data and draw actionable insights Creative problem solver & ideator - you love figuring out what works Hands-on experience with tools like Mailchimp / Sendinblue / WebEngage / Excellent project management and cross-functional coordination Ownership-driven - you treat every event like your own product Experience running high-volume webinars or online workshops Basic design or video editing skills (Canva, etc.) Background in EdTech, SaaS, or community-led growth You consistently hit (or exceed) registration and attendance goals Your campaigns deliver high open & click-through rates You create event flows that are scalable, trackable, and repeatable You identify what resonates with our audience and double down on it
We're looking for a driven and creative Event Marketing & Communications Manager to
lead the execution of our online events, webinars, and masterclasses. You'll be the owner
of the full event funnel - from audience acquisition to show-up rate, using engaging
communication, targeted campaigns, and strategic coordination.
If you're a natural storyteller, copywriter, and growth thinker who understands how to
move audiences to action and thrives in fast-paced environments — we want you on the
team.
Responsibilities
- Own end-to-end planning and execution of online events & masterclasses
- Drive registrations & attendance through high-performing campaigns via :
○ Email marketing
○ WhatsApp broadcasts
○ SMS campaigns
○ In-app push notifications
○ Community posts (Reddit, Quora, Telegram, etc.)
to ensure event success
optimize continuously
What We're Looking For
hook attention and convert it
performance
WhatsApp APIs / CRMs
Bonus If You Have
What Success Looks Like
Skills Required
mailchimp, Email Marketing
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Marketing Associate • Mumbai, India
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