Manager - Performance Marketing

About Marketing

At

Marketing Lab , we’re not just another performance agency — we’re a

creative-driven growth partner

for over 60+ D2C brands.

From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that actually

moves the needle

— this is where you belong.

Role Overview

We’re looking for a

Performance Marketing Manager

who can lead the charge across

Meta and Google Ads , managing

end-to-end paid growth strategies

for multiple D2C brands.

This role demands both analytical horsepower and creative flair — someone who can scale spends intelligently, guide media buyers, and work closely with creative teams to make ads that

convert .

Key Responsibilities :

Strategize, plan, and execute paid media campaigns across

Meta, Google, and YouTube

for multiple D2C brands.

Drive

consistent growth in ROAS , optimize CACs, and scale ad spends profitably.

Collaborate closely with

internal teams

to ensure alignment between data and content.

Analyze campaign data to generate actionable insights and weekly performance reports.

Stay ahead of platform updates, creative trends, and algorithm shifts to maintain competitive advantage.

Lead, mentor, and upskill junior media buyers in best practices and performance strategy.

What are we Looking for :

4+ years

of hands-on experience in

D2C performance marketing .

Proven experience managing Meta and Google.

Strong understanding of

funnel building, conversion tracking, and attribution models.

A sharp eye for creatives and messaging that drive clicks, not just impressions.

Advanced knowledge of

Meta Ads Manager, Google Ads, Google Analytics (GA4) , and

Shopify or similar D2C platforms.

Data-driven mindset with strong analytical and Excel / reporting skills.

Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.

Bonus Points If You Have

Experience managing multiple brands / agencies simultaneously.

Exposure to

UGC, influencer-led, or creative-first campaigns.

Working knowledge of CRO tools or automation workflows.

Leadership or mentoring experience in a growing team.