SEO Specialist

Job Title : SEO Specialist Location : Bengaluru / In-House Type : Full-time Experience : 2–4 years Department : Marketing / SEO

About Scaler

Scaler is one of India's fastest-growing tech education platforms, designed to help software professionals upskill and accelerate their careers. With programs backed by industry experts, 1 : 1 mentorship, and a deeply outcome-focused approach, Scaler is building the tech university of the future.

We’re on a mission to build the most powerful organic growth engine in edtech — and SEO is central to that vision.

Key Responsibilities

SEO Strategy & Execution

• Drive organic traffic growth across high-intent pages including program pages (e.g., Full Stack, Data Science, AI / ML, DevOps), course content, and key SEO clusters
• Build SEO into a growth-enabling flywheel — think programmatic, scalable frameworks that can consistently drive visibility, leads, and payments
• Own the strategic direction for organic search by combining deep keyword research, search trends, user intent mapping, and performance data
• Continuously deep-dive into competitor intelligence, keyword gaps, and performance deltas to unlock SEO opportunities in a rapidly evolving AI-led landscape.
• Partner with content, product, and CRO teams to drive SEO-first narratives that are persuasive, discoverable, and optimized for business conversion.
• Work closely with the content team to plan SEO-first blog and topic pages aligned with high-intent search behavior.

Technical SEO

Backlink & Authority Building

Reporting & AI Search Optimization

Requirements

Bonus Points

Why Join Scaler’s SEO Team?