Ad Campaign Manager

We are hiring!

About NLTI

NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.

Role Overview

We are looking for a results-driven

Advertising Campaign Manager

with deep expertise in

Meta Ads (Facebook & Instagram)

to drive high-impact campaigns. The ideal candidate will be a

data-oriented performance marketer

who can blend creativity with analytics to generate leads, optimize conversions, and maximize ROI.

Key Responsibilities

Campaign Management & Execution

Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.

Strategize campaigns tailored for

lead generation, engagement, and conversions .

2. Optimization & A / B Testing

Run

A / B and multivariate tests

on creatives, audiences, placements, and ad formats.

Continuously refine targeting, bidding, and creative strategy to improve results.

3. Analytics & Performance Tracking

Monitor and optimize KPIs : CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.

Use advanced analytics to

understand customer journeys and improve attribution .

Create weekly and monthly performance reports with actionable insights.

4. Cross-Platform Expertise

Manage and optimize

Google Ads campaigns

(Search, Display, YouTube) as supporting channels.

Coordinate multi-channel campaigns for holistic marketing impact.

5. Collaboration & Strategy

Work closely with creative, design, and marketing teams to produce high-performing ad assets.

Research competitors, market trends, and audience behavior to inform ad strategy.

Stay updated with the

latest Meta Ads policies, algorithm shifts, and best practices .

Qualifications

Proven hands-on experience in

Meta Ads (Facebook & Instagram campaigns) .

Strong knowledge of

performance marketing metrics, analytics, and reporting .

Expertise in

lead generation campaigns

with measurable results.

Solid experience with

A / B testing

and data-driven decision-making.

Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.

Proficiency in tools like

Meta Business Manager, Google Analytics, Ads Reporting Dashboards .

Excellent analytical thinking, market research, and problem-solving skills.

Strong collaboration skills to work across creative and strategy teams.

Salary : 25K-35K per month

Work Mode : Work From Office