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Custom PCs - Content & Marketing Lead

Custom PCs - Content & Marketing Lead

Dart Frog Technologies & Services Pvt. Ltd.India
1 day ago
Job description

Role

Manage content, performance, and local marketing initiatives. Ship measurable results : traffic, leads, and revenue.

Experience : 2–3 years in content + performance + local / field marketing.

Location : Hyderabad (on-site)

Employment Type : Full-time.

Core responsibilities

  • Plan and run quarterly marketing calendars across YouTube, Instagram, , and blog
  • Own paid campaigns end-to-end : budgets, creatives, audiences, landing pages, tracking, and reporting
  • Build local marketing flywheel : store events, campus outreach, partner tie-ups, community meets
  • Operate the content pipeline : briefs, scripts, thumbnails, posts, and publishing cadence
  • Manage CRM and lead funnels; tighten attribution from ad / view → inquiry → order
  • Maintain brand voice, visual consistency, and approval flows
  • Coordinate with Sales, Ops, and ERP teams for offers, inventory pushes, and launch timelines
  • Analyze performance; iterate fast on hooks, creatives, targeting, and pages
  • Own listings and reputation : Maps, reviews, forums, creator / affiliate relations

KPIs

  • Qualified leads (MoM growth)
  • Cost per result for Digital Ads
  • CTR, CVR, watch time, and subscriber growth
  • Event footfall and partner-sourced leads
  • Organic search visibility on priority SKUs and categories

    • Required skills

  • Google Sheets : dashboards, QUERY / FILTER, pivoting, basic Apps Script familiarity
  • Adobe tools for content production (Photoshop / Premiere / Illustrator or equivalents)
  • Performance marketing ops : Meta / Google setup, pixels / Tags, UTMs, conversions, lookalikes, retargeting
  • Strong copy and brief writing; tight execution and version control
  • Understanding of SEO and Keyword Research tools

    • Big plus

  • PC build experience and / or technical background (components, SKUs, specs, benchmarks)

    • Compensation & benefits

  • ₹4–9 LPA (based on fit and experience)
  • Annual performance bonus
  • Health insurance
  • Training and development
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    Content Marketing Lead • India