Product Strategist - Urology

Job Title : Product Manager – Urology

Location : Mumbai (Andheri E)

Position Summary :

The Product Manager – Urology will be responsible for managing the lifecycle of urology-related medical devices from strategic planning to execution. This role requires a deep understanding of the urology segment, competitor landscape, clinical environment, and customer needs. The incumbent will collaborate with R&D, sales, marketing, regulatory, and supply chain teams to ensure successful product positioning, development, launch, and performance in the market.

Key Responsibilities :

• Product Strategy & Roadmap :
• Develop and execute strategic product plans for the urology portfolio (e.G.,, stents, catheters, ureteroscopes, Holmium laser, TFL etc.).
• Define product roadmap based on market trends, voice of customer (VOC), and clinical needs.
• Conduct SWOT analysis and competitive benchmarking for product portfolio decisions.
• New Product Development & Launch :
• Work closely with R&D and clinical teams to guide new product development.
• Lead product launch planning including KOL engagement, training, go-to-market strategy, pricing, and promotional materials.
• Define product claims and collaborate with regulatory teams for submissions and approvals.
• Marketing & Business Development :
• Design and implement marketing campaigns, CME activities, workshops, and events to build brand awareness.
• Develop sales tools, presentations, and clinical data sheets for field use.
• Collaborate with regional sales teams to drive revenue, improve product uptake, and achieve sales targets.
• Market Intelligence :
• Gather insights from the field regarding customer needs, product performance, and competitor activity.
• Monitor market trends and identify emerging opportunities in urology and endourology segments.
• Training & Support :
• Provide product and clinical training to internal sales teams, distributors, and healthcare professionals.
• Address field inquiries and resolve product-related issues promptly.

Qualifications :