Should have managed a team of individual multi-functional individuals
Job Related Skills-
Developing Media Strategy to achieve respective brand’s objectives
Planning, implementing & execution of the campaigns
Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
Manage complex projects with an ability to handle multiple projects at a time
Set and meet deadlines forself as well as others
Abreast with industry trends and innovations to drive thought leadership in business.
Media dashboard experience – Adwords, Dv360, Facebook
Analytically bent with Creative mindset
Thorough understanding and management of media governance processes and inter- department relationships
Most Important Skills-
Strong in verbal, numerical and strategic reasoning
Good presentation and communication skills
Inter-personal relationship builder and stakeholder management is critical
Knowledge of media planning tools – Comscore, GWI, Similarweb etc
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Digital Media Planner • India
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