This job offer is not available in your country.

Senior Platform Specialist, Marketing Technology

ConfidentialMumbai

16 days ago

Job description

The Daily

Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation
Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources
Implement the taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis
Generate deeplinks, QR code generation, and ad-hoc tracking link creation
Monitor ad platforms and QA platform performance during product enhancement updates and global launches as needed

The Essentials

Bachelors Degree in Business, Finance, Marketing, Math or related field is required.

3+ years of experience in marketing technology or media platform operations.

Experience with data governance, taxonomy management, and UAT of marketing automation.

Must have strongwritten and oral communicationskills.

Must be able to prioritize and manage multiple projects and timelines.

Nice To Haves

Familiarity with media planning, execution, and measurement. Agency experience a plus.

Experience with social media platforms, Google Marketing Platform, search, and programmatic.

Experience with pixel deployment and tag management, Google Analytics experience a plus.

Experience working with an MMP.

Experience with Airtable, Power Automate, or similar tools.

Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.

Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.

Skills Required

Media Planning, media measurement, Google Analytics, Airtable, Marketing Technology Products

Create a job alert for this search

Senior Marketing Specialist • Mumbai