Job Summary :
The SAP Marketing Techno Functional Consultant is responsible for delivering end-to-end solutions using SAP Marketing Cloud. This role includes configuration, customization, integration, and development tasks, bridging business requirements with technical execution. The ideal candidate should have strong functional knowledge of marketing processes along with hands-on technical experience to manage system enhancements and support activities.
Key Responsibilities :
- analyze business requirements and translate them into functional and technical specifications
- configure and customize sap marketing cloud components including segmentation, campaigns, leads, and scores
- develop enhancements, fiori apps, and custom logic using abap, cds views, and badi implementations
- integrate sap marketing cloud with sap c4c, sap commerce, and third-party systems using odata services, soap, rest, and middleware tools
- ensure accurate replication of data from sap and non-sap sources using data load methods like cpi, flat files, or ids
- support data privacy compliance and consent management capabilities
- monitor system performance and troubleshoot data replication or application issues
- work collaboratively with business users, developers, and architects for solution design and delivery
- provide user training and documentation as required
- participate in end-to-end project activities including workshops, testing, cutover, and hypercare
Skills Required
Abap, Sap C4c, Cds Views, Odata, Rest, Soap, Sap Fiori