Inbound Marketing Specialist (SEO) the Role :
Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.
Key Responsibilities :
Inbound Campaign Execution :
- Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization
- Create SEO-driven content calendars aligned with buyer personas and search intent stages
- Implement topic cluster strategies and pillar content frameworks for authority building
AI-Augmented SEO Implementation :
Execute keyword research using AI tools to identify high-impact opportunitiesOptimize content for Google SGE and AI-generated search featuresDeploy programmatic SEO tactics for scalable organic growthMonitor and adapt to algorithm changes and SERP evolutionTechnical SEO Execution :
Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platformsImplement schema markup, Core Web Vitals optimization, and crawl improvementsExecute site migrations, URL restructuring, and indexation managementEnsure GDPR / CCPA compliance in tracking implementations.Content Optimization :
Optimize existing content for E-E-A-T signals and entity-based SEOCreate briefs for AI-assisted content generation while maintaining quality standardsImplement internal linking strategies and content refresh programsDevelop landing pages optimized for organic conversionPerformance Analysis :
Build GA4 dashboards and custom reports for organic performance trackingAnalyze user behavior data to inform content and SEO strategiesTrack keyword rankings, organic traffic, and conversion metricsGenerate actionable insights from search console and third-party toolsLink Building & Outreach :
Execute digital PR campaigns for high-authority backlinks.Manage outreach programs using AI-powered prospecting tools.Develop linkable assets and resource pages.Monitor backlink profiles.You are Fit for the Role If you have :
Agency Background (CRITICAL) :
Minimum 2 years in digital marketing agency handling multiple clients simultaneouslyExperience managing 5+ client accounts concurrentlyProven track record with diverse industries (SaaS, E-commerce, B2B, Healthcare)Client presentation and reporting experienceAbility to context-switch between projects efficientlyExperience with agency tools (time tracking, project management, client reporting)Core SEO Expertise :
2+ years hands-on SEO experience in agency settingDemonstrated organic traffic growth (minimum 50% YoY across multiple accounts)Proficiency in enterprise SEO tools (SEMrush / Ahrefs mandatory)Advanced Google Analytics 4 and Search Console expertiseTechnical SEO fundamentals (crawling, indexing, site architecture)Technical Competencies :
Working knowledge of HTML, CSS, JavaScript basicsExperience with at least one CMS (WordPress, Webflow, Contentful)API understanding for tool integrationsBasic SQL for data analysis.AI & Automation :
Hands-on experience with AI content tools (ChatGPT, Claude, Jasper)Keyword clustering and semantic SEO implementationAutomation workflow creation using Zapier / MakeAnalytical Skills :
Data visualization using Looker StudioA / B testing and conversion optimization basicsROI calculation and budget allocation understandingContent & Creative :
Copywriting and content creation skillsBasic design sense (Canva / Figma familiarity)Video SEO and YouTube optimizationPodcast SEO understandingCertifications we want you should have :
Google Analytics Individual Qualification (IQ)Google Ads Search CertificationHubSpot Content Marketing CertificationSEMrush / Ahrefs Academy certifications(ref : iimjobs.com)
