Social Media Strategist (AI Video Focus)

Company Description

Arkhai Technologies is reshaping industries by developing cutting-edge AI products that combine speed, technical precision, and user-centric design. We provide enterprise AI solutions including autonomous agents and decision engines, enabling organizations to achieve scalability and market leadership. For startups, we act as technical co-founders, accelerating MVP development and achieving product-market fit in record time. Our flagship innovation, TheraSynth, is a HIPAA-compliant AI therapy companion that enhances mental health care with clinical NLP and secure encrypted tools. By leveraging the latest LLMs and cloud-native infrastructure, Arkhai pioneers advancements in AI diagnostics, business intelligence, and more with a relentless commitment to innovation and transformative solutions.

We’re launching a new app, and you’ll run the social launch end to end.

This is a 3 Month Contract with a possibility of a full time position being offered at the end of the contract.

Location

• Navi Mumbai

Objective

Scope of work

– Define ICPs, content pillars, tone, and weekly calendar for X, Instagram, YouTube Shorts, LinkedIn

– Launch plan across phases : tease → launch week → 90-day momentum

– Creative angles for product education, user stories, credibility, and shareability

strong prompt chops to get cinematic results

carousels, testimonials, mini-explainers, memes where apt

maintain a reusable prompt and asset library

– Daily publishing across platforms, comment moderation, DMs, and lightweight community ops

clear usage rights and tracking links

optional X / LinkedIn tests

– Budget pacing, creative testing, audience building, and remarketing flows

– Clear experiment design : hypothesis, creative variants, and next move

– Weekly report : content performance, paid performance, insights, and next 3 experiments

– Track : views, watch-time, retention at 3s / 50%, saves, shares, CTR, CPA / CPI, and ROAS where relevant

Deliverables and cadence

– Content calendar with post copy, hooks, thumbnails, and asset links

– 3–5 short videos, 6–10 static posts, 3–6 story frames, and 1–2 creator briefs

– Performance report with actions for the next sprint

– Growth summary, learning log, top-performing formats, and a refreshed playbook

– Paid ads dashboard with spend, CPI / CPA, best audiences, and creative winners

Non-negotiables

Success metrics

What to send in your application

your role and tools used

Engagement model

option to extend quarterly

brand assets provided on kickoff

Screening task (paid, time-boxed to 4–6 hours)