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Media Analyst

Media Analyst

ConfidentialGurgaon / Gurugram
12 days ago
Job description

Campaign Analysis & Optimization

  • Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms.
  • Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement.

Reporting & Insights

  • Prepare detailed reports and dashboards to communicate media performance to client stakeholders.
  • Provide recommendations on how to optimize campaigns based on data insights, A / B testing results, and market trends.
  • Collaborate with the media buying and planning teams to provide insights that influence media strategy.

    • Budget & Spend Analysis

  • Monitor media spend across campaigns and ensure alignment with allocated budgets.
  • Identify opportunities for cost efficiencies and performance improvements.
  • Assist in forecasting media spend based on historical data and future trends.

    • Cross-Channel Attribution

  • Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance.
  • Help improve the media attribution process to ensure proper credit is given to each channel.

    • Media Research & Competitor Analysis

  • Stay up to date with industry trends, new tools, and best practices in media analytics.
  • Conduct competitor media analysis to understand market positioning and media strategies of competitors.
  • Identify emerging platforms and channels for potential investment based on research.

    • Collaboration & Stakeholder Management

  • Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives.
  • Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

    • Essential Skills & Experience

  • Experience : 2-4 years of experience in media analysis, digital marketing analytics, or a related field.
  • Technical Proficiency :
  • Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.
  • Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
  • Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.
  • Familiarity with Excel and SQL for data manipulation and analysis.
  • Analytical Skills : Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.
  • Detail-Oriented : Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.
  • Communication : Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.

    • Desirable Skills & Experience

  • Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM).
  • Understanding of media buying processes and digital advertising ecosystems.
  • Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

    • Skills Required

    media analysis, Marketing Analytics, Google Analytics, Digital Marketing, Adobe Analytics

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    Media Analyst • Gurgaon / Gurugram