Talent.com
Head – Digital Marketing, Branding, Communications & Pr

Head – Digital Marketing, Branding, Communications & Pr

K.R. Mangalam UniversityNew Delhi, Republic Of India, IN
11 days ago
Job description

Job Title : Head – Digital Marketing, Branding, Communications & PR

Position : Head – Digital Marketing, Branding, Communications & PR

Location : KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi, Delhi 110030

Department : Marketing & Communications

Reporting To : The Chairman

Role Summary :

The Head of Digital Marketing, Branding, Communications & PR will lead the end-to-end Marketing, Branding, Communication, and Public Relations strategy across all entities of the KR Mangalam Group — including KR Mangalam World Schools, and KR Mangalam University.

The role requires a visionary leader with a strong digital-first mindset, capable of building a powerful brand presence, driving qualified leads, and ensuring measurable business impact through strategic communication and marketing excellence.

Key Responsibilities :

1. Strategic Leadership

  • Formulate and implement an integrated marketing and communication strategy for the Group.
  • Strengthen the brand’s positioning and identity across all KR Mangalam institutions.
  • Align marketing and branding strategies with institutional goals, admissions, and revenue objectives.

2. Digital Marketing & Lead Generation

  • Design and execute high-performing digital campaigns across channels — Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
  • Develop and manage lead generation funnels to drive student inquiries and conversions for university and school verticals.
  • Implement data-driven strategies for remarketing, nurturing, and conversion optimization.
  • Collaborate with the admissions team to ensure effective lead handover, tracking, and reporting through CRM systems.
  • Continuously explore new-age digital opportunities such as influencer collaborations, AI-driven campaigns, and performance automation.

    • 3. Branding & Creative Direction

  • Build and maintain a strong, unified brand architecture across the Group.
  • Supervise all creative and design initiatives — campaigns, videos, visual content, and brand collaterals.
  • Ensure consistency in brand messaging, tone, and identity across all marketing channels.

    • 4. Communications & Public Relations

  • Lead all internal and external communications to ensure consistent and engaging messaging.
  • Build and manage relationships with media houses, journalists, and digital publishers for positive coverage.
  • Enhance the institution’s visibility through thought leadership articles, events, and industry partnerships.

    • 5. Content & Social Media Strategy

  • Oversee content planning and storytelling for websites, videos, and social media platforms.
  • Drive engagement through creative, informative, and student-centric campaigns.
  • Monitor online reputation and ensure proactive digital brand management.

    • 6. Performance Monitoring & Reporting

  • Define clear KPIs and success metrics for all marketing and communication initiatives.
  • Regularly monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, CRM dashboards, etc.).
  • Prepare comprehensive performance reports highlighting ROI, CPL (Cost Per Lead), engagement metrics, and brand reach.
  • Provide strategic insights and recommendations for continuous improvement.
  • Ensure data-driven decision-making and transparent performance tracking across all digital and offline initiatives.

    • 7. Stakeholder & Team Leadership

  • Lead, mentor, and motivate a cross-functional marketing and communications team.
  • Manage creative, digital, and PR agency relationships to ensure timely and quality deliverables.
  • Foster a culture of innovation, collaboration, and accountability within the team.

    • Qualifications & Experience :

  • Master’s degree in Marketing, Communications, or Business Administration (MBA preferred).
  • 10+ years of experience in marketing, communications, and branding — preferably in education , services , or multi-brand environments .
  • Proven expertise in digital marketing, performance marketing, lead generation , and brand communications .
  • Strong leadership, strategic thinking, and analytical skills.
  • Excellent communication and media relations network.
    • Create a job alert for this search

    Digital Marketing • New Delhi, Republic Of India, IN

    Related jobs
    • Promoted
    Head Of Growth Marketing

    Head Of Growth Marketing

    TitanRepublic Of India, IN
    At Titan, we’re empowering entrepreneurs, innovators, and small businesses with software that helps them grow.Built by a team that is passionate about creating lasting value, our products include T...Show moreLast updated: 30+ days ago
    • Promoted
    Head Of Marketing

    Head Of Marketing

    SingX Pte LtdPune, Republic Of India, IN
    SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made. We began operations 8 years a...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Head of Brand Design, SaaS

    Head of Brand Design, SaaS

    FlytBaseIndia
    Head of Brand Design, SaaS — FlytBase.FlytBase is a Physical AI software platform that powers autonomous drones and robots globally. Our cloud, edge, and on-premise solutions enable drones and robot...Show moreLast updated: 10 hours ago
    • Promoted
    Head Of D2c & Growth Marketing

    Head Of D2c & Growth Marketing

    Eat Better CoJaipur, Republic Of India, IN
    Head of D2C - Leadership Role with high ESOP's.Own the end-to-end customer experience, acquisition and conversion funnel for www. You will work on providing best-in-class D2C customer experience & o...Show moreLast updated: 30+ days ago
    • Promoted
    Head - Digital Marketing, Branding, Communications & Pr

    Head - Digital Marketing, Branding, Communications & Pr

    K.R. Mangalam UniversityNew Delhi, Republic Of India, IN
    Job Title : Head – Digital Marketing, Branding, Communications & PR.Head – Digital Marketing, Branding, Communications & PR. KR Mangalam Group, T-118, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.Head...Show moreLast updated: 11 days ago
    • Promoted
    • New!
    Head of Digital Marketing ( 8-12 years of experience )

    Head of Digital Marketing ( 8-12 years of experience )

    Hirring.comnagpur, India
    Job Title : Head of Digital Marketing.Industry Preference : Startup experience must; experience in staffing & recruitment industry preferred. We are looking for an experienced Head of Digital Marketin...Show moreLast updated: 14 hours ago
    • Promoted
    Head – Growth Marketing

    Head – Growth Marketing

    IndusInd BankRepublic Of India, IN
    The Growth Marketing Head will lead the bank’s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance ...Show moreLast updated: 1 day ago
    • Promoted
    Head Npd & Bpd Marketing

    Head Npd & Bpd Marketing

    UltraTech CementRepublic Of India, IN
    UltraTech is a continuously growing organisation, and we want to tap into the best talent for future roles.We are hiring for the role of Head New Product Development & Building Products Division Ma...Show moreLast updated: 20 days ago
    • Promoted
    Head Of Sales Marketing

    Head Of Sales Marketing

    Vasudha Specialities Pvt. Ltd.Republic Of India, IN
    Develop and execute sales strategies to achieve ambitious revenue and margin targets.Drive domestic and international business growth, managing key accounts, distributors, and global channel partne...Show moreLast updated: 22 days ago
    • Promoted
    Head of Marketing, India

    Head of Marketing, India

    Branch Internationalnagpur, maharashtra, in
    Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa.We use alternative data to reach millions of people that are largely excluded from the financial sector.Head...Show moreLast updated: 30+ days ago
    • Promoted
    Head Brand & Content Strategy

    Head Brand & Content Strategy

    equentisRepublic Of India, IN
    We are looking for a brand strategy leader who will work closely with the senior leadership team to.The incumbent will be a creative leader with deep consumer understanding and extensive experience...Show moreLast updated: 30+ days ago
    • Promoted
    Promo Head

    Promo Head

    ZupeeRepublic Of India, IN
    We’re looking for a Promo Head who can blend business thinking, creative instinct, and.You’ll be responsible for how millions discover and. This role sits at the intersection of storytelling, perfor...Show moreLast updated: 1 day ago
    • Promoted
    Head Of Marketing - Propkee

    Head Of Marketing - Propkee

    PropkeeRepublic Of India, IN
    At Propkee, we’re building the.Propkee’s brand voice, scale user acquisition, and build a marketing engine that drives measurable business growth. Define and execute the end-to-end marketing strateg...Show moreLast updated: 1 day ago
    • Promoted
    Head of Technical and Paid Digital Marketing (in FEC industry)

    Head of Technical and Paid Digital Marketing (in FEC industry)

    ConfidentialIndia
    Srinergy Global is a digital marketing agency dedicated to driving growth for the.Family Entertainment Center (FEC) industry. We specialize in supporting indoor play zones, trampoline parks, daycare...Show moreLast updated: 5 days ago
    • Promoted
    Head of D2C & Growth Marketing

    Head of D2C & Growth Marketing

    Eat Better Conagpur, maharashtra, in
    Head of D2C - Leadership Role with high ESOP's.Own the end-to-end customer experience, acquisition and conversion funnel for www. You will work on providing best-in-class D2C customer experience & o...Show moreLast updated: 1 day ago
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal SearchNagpur, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    Brand Solutions

    Brand Solutions

    Moksha Media GroupNagpur, IN
    Currently or recent job relevant to a Brand Solutions.Have Lead Amazing Ad Campaigns for iconic / legacy brands.Major Roles & Responsibilities : . As a Brand Solutions Lead you will need to have thoro...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Associate Group Head Paid Media

    Associate Group Head Paid Media

    SocialPangaNagpur, IN
    Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” – This is what Steve Jobs said to John Sculley, then Pepsi CEO, to lure him into App...Show moreLast updated: 11 hours ago