App Marketing Manager

Role- App Growth Manager - Financial Services App Experience : 4-8 years

Function : Growth / Marketing / Product

Reporting to : Business Head - Digital Financial Services

About Us

Hindustan Times is one of India's most trusted media brands. We are now expanding into digital financial services with a mission to make access to credit and financial products simple, transparent, and user-friendly. Our new mobile-first platform will offer users loans , credit cards, credit score tracking, and more - all from the convenience of their smartphone.

We're assembling a high-energy team of builders, and we're looking for a Growth Manager who can help us scale rapidly while keeping users engaged and converting.

Role Overview

As the App Growth Manager , you will lead the acquisition , retention, and monetization strategy for our financial services app. You'll own user growth end-to-end : building funnels, running performance and lifecycle campaigns, optimizing app store presence, experimenting with onboarding, and driving usage through data-driven insights.

Key Responsibilities

User Acquisition

Own and optimize all paid and organic acquisition channels (Meta, Google, affiliates, OEMs, app stores, etc.)

Design and execute performance marketing campaigns with a sharp focus on CAC and ROI

Build referral, influencer, and partnership-led growth loops

User Retention & Engagement

Design onboarding and activation flows that convert installs to active users Drive lifecycle marketing (email, push, in-app) to maximize repeat usage Use segmentation and personalization to deepen engagement

Monetization

Collaborate with product and business teams to build funnels for loans, cards, and other financial services

Run experiments to increase conversion rates across financial products Optimize the user journey for LTV while keeping customer experience high

Growth Analytics & Experimentation

Set up tracking (via Mixpanel, Firebase, AppsFlyer, etc.) to get a clear view of the funnel

Define and monitor growth KPIs : install-to-activation, DAU / MAU, churn, revenue per

user

Own and run A / B tests across creative, flows, pricing, etc.

Who You Are

4-8 years of experience in growth, performance marketing , or product-led growth roles in a B2C app environment

Past experience with fintech / lending / financial products is a big plus

Strong analytical chops - you're comfortable with SQL, dashboards, and conversion data

Hustler with a builder mindset – you move fast, test quickly, and thrive in ambiguity Collaborative - you work well with product, design, engineering, and external partners

Why Join Us

Be part of a high-ownership , founding team

Work at the intersection of media influence and fintech scale