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Principal UX Research

Principal UX Research

ScaleneWorksBengaluru, Karnataka, India
30+ days ago
Job type
  • Quick Apply
Job description

Job description - Specific accountabilities :

UX Strategy

  • Work with Product Management, customers to develop a product vision.
  • Contributes to define the User Experience Strategy of a product or service by understanding business context, product strategy, customer values and brand vision.
  • Influence, via UX, the scope and direction or a product or service to generate value and impact on the market.
  • Foster innovation by initiating brainstorming sessions, putting in place processes and methodologies around innovation, and by working with transversal innovation teams.

Plan UX Research

  • Analyze and refine product / project stakeholders UX related requests and needs
  • Set up research objectives (with PM) & help PM defining project approach and user experience strategy
  • Define the UX research scope & applicable methods
  • Involve the project / product team (PM, UX Designers, DEV) by organizing UX Research kick-off and follow-up meetings
  • Identify the target users to define the participants to involve in the research
  • Lead the recruitment process
  • Define the number of participants to involve
  • Contact users or outsource the recruitment
  • Ensure participants' profile is relevant for the research
  • Schedule the sessions
  • Communicate and check participants agreements with legal aspects of the research (NDA, audio and video recording, etc.)

    • Conduct Informative UX Research

    Plan, build, conduct, analyse :

  • Contextual and individual interviews
  • Focus groups
  • Field research : shadowing, observation, task analysis, etc.
  • Exploratory surveys
  • Analytics analysis

    • Based on research findings :

  • Generate personas
  • Generate experience charts (blue tabs) (empathy charts (blue tabs), customer journey, a day in a life of, etc.) with target users and internal stakeholders

    • Generate and Evaluate User Experience

  • Facilitate ideation design sessions with project / product teams to inject UX research findings in the design process (storyboarding, design studio, design charette, etc.)
  • Work with UX designers to suggest directions for the UI design based on research findings (information architecture, user interaction model & workflows, design consistency, etc.)

    • Plan, build, conduct, analyse user feedback sessions to evaluate the user experience through iterations all along the development cycle thanks to :

  • participatory design
  • card sorting
  • mock-up walkthroughs
  • protype user testing
  • qualitative and quantitative A / B testing
  • usability testing & productivity testing on live products
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    Principal Research • Bengaluru, Karnataka, India