Adobe Tagging Specialist

An Adobe Tagging Specialist is a professional responsible for implementing managing and maintaining tracking tags on a companys digital properties using an Adobe tag management system such as Adobe Experience Platform Tags (formerly  Adobe Launch). Their goal is to ensure accurate data collection support digital analytics and help with personalized customer experiences by deploying and managing third-party marketing and advertising tools.

Key Responsibilities

• Tag Implementation :

Deploying and configuring tags on websites and other digital properties to collect specific data.

Administering the tag management system including setting up rules extensions and integrations with other marketing and analytics tools.

Testing validating and debugging analytics implementations to ensure accurate data collection and prevent issues.

Working with business stakeholders to understand their needs and translate them into technical requirements for analytics.

Providing expertise to internal stakeholders on analytics tagging data integration and data validation.

Defining and overseeing quality assurance activities to maintain data integrity and tracking accuracy.

Creating custom JavaScript and front-end code to support complex web measurement and analytics requirements.

Ensuring implementations adhere to data privacy security and performance best practices.

Required Skills & Knowledge

Qualifications :

Adobe Experience Platform Tags (formerly Adobe Launch) :

Deep knowledge of how to use and configure this platform to manage marketing and analytics tags.

Adobe Analytics :

Experience with implementing and supporting Adobe Analytics for data collection and reporting.

JavaScript :

Proficiency in writing and debugging JavaScript for custom tag configurations.

HTML / CSS :

Understanding of web technologies for front-end implementation.

Digital Marketing & Analytics Principles (desired not mandatory) :

A strong understanding of web analytics marketing technology and how data is used to drive customer insights and experiences.

Troubleshooting Skills :

Ability to diagnose and resolve issues with tag implementations and data collection.

Remote Work : No

Employment Type : Full-time

Key Skills

Dreamweaver,Design and visual communications,Web contents,CSS,Color Synchronization,Graphics designer,Adobe Creative Suite,HTML,Product Design,Adobe Flash,Adobe Photoshop,Character Design,Adobe Freehand,Pixel-Perfect Design,Adobe Indesign

Experience : years

Vacancy : 1