Marketing Manager & Brand specialist in a growing NBFC

Roles and Responsibilities

• Develop and manage the brand strategy as well as corresponding brand elements in order to maximize the brand & equityConceptualize brand-led ideas that can elevate brand awareness, recall, and positioning in our target segmentResponsible for continually improving the brand awareness for HFSPlanning and execution of all communications and media actions on all channels, including online and social mediaCollaborate with internal and external stakeholders to ensure consistent communication across all channels and always striving to improve the brand awareness and brand recallTake ownership of designing, building and maintaining online as well as offline presence (including but not limited to the website, social media accounts, and office premises)Overall responsibility for brand management and corporate identity & ensure brand standards are followed across all programs and initiatives.Partner closely with Creative and Media agencies to brainstorm and extract best output as well as own and motivate the agency teams.