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Senior Manager - Marketing - BFSI

Senior Manager - Marketing - BFSI

NetAmbitNoida, India
1 day ago
Job description

We're Hiring! Digital Marketing Manager / Senior Manager

Industry : BFSI + Fintech (Only)

Location : Noida

Working Days : 6 Days / Week

Department : Marketing

  • Are you someone who lives and breathes digital? Do you enjoy using data, creativity, and strategy to build powerful online experiences? If you're passionate about performance marketing, brand building, and scaling digital ecosystems, this is your opportunity to own and lead high-impact digital initiatives at NetAmbit - one of India's fastest-growing Fintech and BFSI platforms.
  • We are looking for a dynamic and forward-thinking Digital Marketing Manager / Senior Manager who can strategize, execute, and accelerate our brand's digital footprint across multiple channels. This role is perfect for someone who enjoys a mix of performance marketing, organic growth, analytics, and digital storytelling, while working closely with cross-functional teams to drive business results.

What You'll Do

As a core member of our Marketing team, you will drive the full spectrum of digital marketing initiatives :

1. Lead Digital Campaigns Across Channels

  • Strategize and execute high-performing digital marketing campaigns across Google, Meta, LinkedIn, Programmatic, Display, SEO, CRM, Email & more.
  • Manage end-to-end campaign execution : planning, budgeting, optimization & reporting.

    • 2. Own Paid Media & Lead Generation

  • Drive targeted, high-quality leads with strong ROI.
  • Optimize CAC, CPL, conversion rates, and funnel performance through continuous A / B testing.
  • Plan and run performance-led campaigns aligned with business goals.

    • 3. Drive Organic Growth & Brand Visibility

  • Oversee SEO strategy for both on-page and off-page growth.
  • Lead content planning, social media visibility, and digital PR to strengthen brand equity.
  • Create integrated brand campaigns that boost recall and customer engagement.

    • 4. Collaborate for Impact

  • Work closely with internal stakeholders - Product, Sales, Operations & Design teams - to ensure campaigns align with business priorities.
  • Manage external agencies for creatives, media buying, SEO, content, and analytics.

    • 5. Analyze, Measure & Optimize

  • Track performance metrics using tools like Google Analytics, Search Console, SEMrush, HubSpot, Hotjar, etc.
  • Create campaign dashboards, share insights, and identify growth opportunities.
  • Optimize landing pages, customer journeys, and funnel flows using UI / UX insights.

    • 6. Innovation, Experimentation & Growth

  • Stay updated with digital trends, MarTech tools, and new-age performance strategies.
  • Experiment with new channels, creatives, and audience segments to unlock scale.
  • Ensure the digital function evolves with changing market and consumer behavior.

    • What We're Looking For :

  • 5-10 years of hands-on experience in digital marketing.
  • Experience in BFSI, Fintech, Edtech, or D2C preferred.
  • Strong understanding of performance marketing, SEO, analytics, and digital strategy.
  • Excellent communication, cross-team collaboration, and campaign execution abilities.
  • Analytical mindset with comfort in numbers, dashboards, and ROI modelling.
  • A growth hacker attitude - someone who tests, optimizes, learns, and scales.

    • Why Join Us :

  • Be part of a fast-growing Fintech ecosystem impacting millions of customers.
  • Lead high-visibility campaigns with direct influence on business scaling.
  • Work in a collaborative, innovation-driven environment.
  • Opportunity to experiment, build, and shape the digital roadmap of a leading BFSI player.
  • A culture that values creativity, ownership, and continuous learning.

    • (ref : iimjobs.com)

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    Senior Marketing Manager • Noida, India