Marketing Media Strategist

About Our Role

As a Paid Acquisition Specialist, you will be responsible for driving high-quality leads and conversions through targeted campaigns.

You will develop and execute comprehensive media strategies to achieve client goals across various platforms, including Meta, Google, and other channels.

Key responsibilities include :

• Designing and executing full-funnel media plans that align with client objectives.
• Optimizing campaign performance by improving show-up rates, lead-to-MQL percentages, sales-qualified rates, and return on ad spend (ROAS).
• Conducting daily optimization activities, such as budget pacing, bid strategy refinement, audience targeting, placement audits, device / time / daypart testing, and frequency control.
• Developing and maintaining a creative testing engine to drive innovation and improvement in campaign performance.

What We're Looking For

We are seeking a talented Paid Acquisition Specialist who possesses excellent analytical, communication, and project management skills. Experience with data analysis tools and platforms is highly desirable.

Benefits of the Role

This role offers a unique opportunity to work with a talented team and contribute to the growth and success of our organization. You will have the chance to develop your skills and expertise in paid acquisition and media strategy.