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Search Engine Optimization Executive

Search Engine Optimization Executive

The Job Shop - Indiaraipur, India
9 hours ago
Job description

Execution of Delivery Plans :

  • Develop and execute effective SEO strategies to drive organic traffic and improve

website rankings.

  • Conduct keyword research to identify relevant and high-performing keywords for content

    • optimization.

  • Optimize website content, including landing pages, blog articles, and product

    • descriptions, for search engines and user engagement.

  • Conduct on-page and off-page optimization, including link building, to improve website

    • visibility and authority.

  • Monitor website performance using SEO tools and analytics platforms, such as Google

    • Analytics and Search Console, to track key metrics and identify areas for improvement.

  • Perform regular website audits to identify technical issues, improve site speed, and

    • ensure proper indexing by search engines.

  • Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO

    • strategies accordingly.

  • Collaborate with content creators, web developers, and designers to ensure SEO best

    • practices are implemented throughout the website.

  • Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic

    • search rankings.

  • Generate reports and present findings to the marketing team and management to

    • showcase the impact of SEO efforts.

    Required Skills :

  • Proven experience as an SEO Analyst with a track record of successful SEO campaigns

    • and improved website rankings.

  • Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs,

    • SEMrush, or Moz.

  • Excellent analytical and problem-solving skills, with the ability to interpret data and make

    • data-driven decisions.

  • Proficient in on-page and off-page optimization techniques, including keyword research,

    • content optimization, and link building.

  • Familiarity with HTML, CSS, and JavaScript for basic website optimization.
  • Strong communication skills, with the ability to collaborate effectively with

    • cross-functional teams.

  • Exceptional attention to detail and the ability to prioritize and manage multiple projects

    • simultaneously.

  • Knowledge of social media and content marketing strategies to integrate SEO efforts

    • with overall marketing initiatives.

  • Stay updated with the latest trends and developments in SEO and digital marketing.

    • Qualifications

    Bachelor's degree in marketing, computer science, or a related field.

    Proven experience as an SEO Analyst, with a minimum of 2+ years of experience.

    Relevant certifications, such as Google Analytics or Google Ads, are a plus.

    Experience with website analytics tools and SEO software.

    Strong understanding of SEO principles and best practices.

    Educational Requirements :

  • Bachelor’s degree in Business Administration, Marketing, Communications, or a related

    • field.

    Preferred Qualifications :

  • Previous experience in digital agency or a digital marketing role
  • Bachelor's degree in Business Administration or Marketing & Communication
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    Search Engine Optimization Executive • raipur, India

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