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Marketing Lead

Marketing Lead

ConfidentialHyderabad / Secunderabad, Telangana, Delhi
30+ days ago
Job description

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy  to increase brand visibility and generate qualified leads.
  • Drive campaigns, events, digital marketing  , and thought leadership initiatives to position Sandhata as a market leader.
  • Collaborate with sales and engineering teams  to create compelling content, case studies, and sales enablement materials.
  • Manage social media, SEO, our website & it s content  to enhance brand engagement.
  • Track and analyse marketing performance metrics  , optimizing strategies for maximum ROI.

Experience Required

  • 10+ years in B2B IT marketing  , preferably in DevOps, Cloud, Integration, Low Code / Automation or Digital Transformation services.
  • Proven track record  in executing successful multi-channel marketing campaigns targeting large enterprises.
  • Experience in content marketing, brand positioning  , and thought leadership.
  • Strong understanding of the Global IT services market  , competitor landscape, and industry trends.
  • Experience collaborating with sales, engineering, and leadership teams  to align marketing efforts with business objectives.
  • Ability to translate complex IT concepts  (DevSecOps, Integration, Cloud, Low Code / Automation) into compelling marketing content.
  • Expertise in digital marketing strategies  , including SEO, PPC, email marketing, and LinkedIn campaigns.
  • Strong storytelling and content development skills  , including blogs, whitepapers, and case studies.
  • Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms (Google Analytics, LinkedIn Insights).
  • Experience in event planning and execution  , including industry conferences, webinars, and partner co-marketing initiatives.
  • Skills Required

    Digital Marketing, Content Strategy, Data Analysis

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