Marketplace Ads Manager

We are seeking a talented and experienced Marketplace Ads Manager to join our team at Xiaomi India. The successful candidate will be responsible for managing advertising campaigns on e-commerce platforms such as Amazon and Flipkart. This role requires a deep understanding of digital advertising strategies, platform-specific ad formats, and data-driven optimization techniques to drive sales and brand visibility.

Key Responsibilities :

Ecommerce Performance Marketing :

Strategy : Ownership of end to end Performance Marketing strategy for Phones, TVs, Tablets and AIOT categories of Xiaomi. Collaborate with Sales, GTM Product teams to work and execute platform marketing AOP plans

Execution : Develop and execute advertising plans for Amazon (AMS) and Flipkart (FK Ads), working with platform marketing teams to optimize visibility and conversions.

Campaign Optimization : Analyze trends and performance data to refine campaigns, adjusting budgets and strategies for maximum ROI.

Visibility & Consumer Offers : Plan and align visibility spend and promotional offers with marketplace teams and internal stakeholders.

Campaign Measurement : Evaluate campaign performance, providing insights and recommendations to optimize future campaigns.

CRM : Strategize, execute and analyze the CRM program including A / B tests, experiments and finding new opportunities both in operations and tech

Stakeholder Management :

Collaboration : Work closely with cross-functional teams (Ecom Sales, GTM, Marketing, Finance) to align on goals, budgets, and execution plans.

Communication : Build seamless bridge between platforms and internal teams through effective articulation of ideas / updates across the band for an uninterrupted business

Data Analysis & Reporting :

Performance Review : Conduct regular deep-dive analysis of digital campaigns, tracking key metrics and trends to inform decision-making.

Reporting : Present actionable insights through clear and consistent reporting to internal teams.

Market Research :

Stay updated on marketplace ad trends, algorithm changes, and best practices.

Conduct competitive analysis to identify opportunities for improvement and differentiation.

Evaluate full funnel numbers against competition and category benchmarks to identify strengths, weaknesses, and opportunities for improvement in Xiaomi's advertising strategies.

Qualifications :

• Minimum of 5-7 years of experience in digital marketing, advertising, or e-commerce roles, with a focus on managing advertising campaigns on Amazon and / or Flipkart.
• Proven track record of driving measurable results through digital advertising campaigns, particularly on e-commerce platforms.
• Deep understanding of Amazon Advertising and Flipkart Ads platforms, including campaign setup, targeting options, bidding strategies, and performance metrics.
• Proficiency in analytics tools such as Amazon Advertising Console, Flipkart Seller Hub, Google Analytics, or similar platforms for campaign monitoring and optimization.
• Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights to optimize campaigns.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities to develop innovative advertising strategies and overcome challenges in a dynamic e-commerce environment.
• Results-oriented mindset with a focus on delivering high-quality campaigns and achieving performance goals.
• Passion for technology, e-commerce, and digital marketing trends, with a keen interest in staying updated on industry developments and best practices.
• This job description outlines the key responsibilities and qualifications for the Platform Ads Manager role at Xiaomi India, focusing on managing advertising campaigns on Amazon and Flipkart to drive sales and brand visibility.