Talent.com
This job offer is not available in your country.
MKU - Senior Marketing Manager - Brand & GTM Strategy

MKU - Senior Marketing Manager - Brand & GTM Strategy

MKU, India
13 hours ago
Job description

Role Summary :

The Senior Marketing Manager will lead the planning and execution of holistic brand and Go-To-Market (GTM) strategies for a critical product portfolio.

This role is central to driving brand equity, market share growth, and effective customer acquisition campaigns.

Key Responsibilities :

  • Brand Strategy : Develop and guardian of the brand positioning, messaging, and identity across all consumer touchpoints, ensuring consistency and strong emotional resonance.
  • GTM Strategy : Design and execute comprehensive Go-to-Market strategies for new product launches and market expansion, working closely with Sales and Product teams.
  • Integrated Campaigns : Lead the planning and execution of integrated marketing campaigns across digital, social, content, and offline channels, with a focus on ROI and conversion metrics.
  • Market Intelligence : Conduct in-depth market and competitor analysis to identify emerging trends, customer needs, and untapped growth opportunities.
  • Budget Management : Manage the marketing budget, optimizing spend across channels and initiatives to maximize efficiency and impact.
  • Agency Management : Oversee relationships with creative, media, and PR agencies, ensuring high-quality output and strategic alignment.

Required Qualifications & Skills :

  • Education : Full-time MBA in Marketing or a related field from a premier B-School.
  • Experience : 3-7 years of post-MBA experience in Brand Management, Marketing Strategy, or Product Marketing within a reputable FMCG, Tech, or Consumer Durables company.
  • Expertise : Strong understanding of consumer behavior, marketing analytics, and the digital marketing ecosystem.
  • Proven ability to translate consumer insights into actionable strategy.
  • Skills : Creativity, excellent storytelling and presentation skills, strong cross-functional collaboration, and comfort with data-driven decision-making

    • (ref : iimjobs.com)

    Create a job alert for this search

    Senior Manager Brand • , India