Overview
- Category Analyst in Demand Accelerator to deliver Category managent analysis and support to the Business units.
Responsibilities
Accelerate PepsiCo business growth by supporting the sector with category analysis, reporting and category strategy recommendations to drive growthResponsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sourcesProvide analytics to support key strategic customer engagements and to support category assortment and space interventionsMonitor market category, customer and competitor performance across key INTERNATIONAL BEVERAGES markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly / adhoc for key customers) for the categories and customersLeverage multiple data sources (Nielsen / EPOS, Household panel data, Customer scan / loyalty data) and market / customer understanding, to support INTERNATIONAL BEVERAGES DXSupports in the creation and driving of winning execution strategies in-store with customers.Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIsAnalyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growthAble to collaborate and work with BU teams and external third-party agencies to acquire information and resolve any service issues on projectsQualifications
Bachelor's degree in business, Marketing, Engineering : MBA a plus4yrs+ insights / analyticsPrior FMCG experienceKnowledge of Nielsen, Household Panel, dunnhumbyAdvanced Microsoft Office / PowerPoint & Excel skillsCan synthesize multiple disparate data sources into compelling growth strategies / reviewsCan easily see how insights and research learnings can improve business and frame up reporting efforts and opportunities to inform business decisionsDifferentiating Competencies Required
Ability to work in diverse teamsLanguage skills English - business fluentPossess ability to analyze & benchmark competitive scenariosExcellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional mannerAbility to work collaboratively and proactively with multi-functional teamsBe flexible, organized and able to handle competing prioritiesSkills Required
Powerpoint, Microsoft Office, Excel, nielsen