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Wellness & Fitness Content Strategist
Wellness & Fitness Content StrategistShift M • Sāket, Republic Of India, IN
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Wellness & Fitness Content Strategist

Wellness & Fitness Content Strategist

Shift M • Sāket, Republic Of India, IN
1 day ago
Job description

We’re hiring a Social Media Manager to manage a wellness / fitness / runclub brand from end to end.

This is a single-account role, perfect for someone who understands wellness, clean visuals, fitness culture, and storytelling.

If you enjoy creating meaningful content, driving engagement, and building community-focused pages, this role is for you.

Responsibilities

  • Plan monthly content calendars for 1 wellness / fitness brand
  • Write clean, engaging copy (Instagram-first)
  • Coordinate with designers / video editors for creatives
  • Upload posts, guides, reels & stories consistently
  • Track insights, engagement, and performance
  • Ideate campaigns based on trends + brand personality
  • Maintain consistent brand voice & visual aesthetic
  • Engage with community (comments / DMs when required)
  • Give creative direction for photoshoots & short videos

Who We’re Looking For

  • 1–2 years of experience in Social Media Management
  • Must have handled at least one brand independently
  • Strong understanding of fitness / wellness aesthetics
  • Knowledge of visual taste & storytelling
  • Can plan content buckets, hooks, and trends
  • Good communication + quick response time
  • Someone who takes ownership , not just “posts content”
  • Comfortable working remotely with daily accountability
  • Skills Needed

  • Social media strategy (Instagram-focused)
  • Copywriting (hooks, captions, storytelling)
  • Content planning & execution
  • Basic knowledge of analytics
  • Understanding of reels trends + formats
  • Coordination with designers / editors
  • Compensation

  • ₹10,000 – ₹30,000 / month (based on skill, experience & portfolio)
  • Single brand (wellness / fitness)
  • Long-term, stable position for the right candidate
  • Create a job alert for this search

    Content Strategist • Sāket, Republic Of India, IN

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