Digital Marketing and Brand Strategist

Job Title : Digital Marketing & Branding Strategist – Executive Level

Location : Bangalore

Company : Arul Group of Companies (Arul Rubbers, Arul Polymers & Neo Heights Builders)

Department : Marketing & Branding

Experience : 2–5 Years

Type : Full-Time | On-Site

About the Role :

We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.

You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.

Key Responsibilities :

Brand Strategy & Identity

• Contribute to the development and execution of brand positioning and messaging across digital platforms
• Maintain brand consistency across all digital and offline assets
• Work closely with the business teams to implement visual storytelling aligned with brand tone

Digital Campaign Management

SEO & Website Optimization

Content Creation & Social Media

Email Marketing & Automation

Key Skills & Tools Required :

Qualifications :

Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field

2–5 years of experience in digital marketing, branding, or communications

Strong communication skills (written + visual)

Ability to work in a fast-paced, multi-brand, multi-stakeholder environment

Preferred :

Experience in interior design, construction, EPC, or industrial product marketing

Experience with employer branding and B2B digital outreach

Video editing or reel-making experience is a plus

What You Get :

Opportunity to build and shape the digital voice of a fast-growing group

Collaborative environment with cross-functional teams across engineering, and business

Visibility across multiple industry verticals : infrastructure, interior, industrial, and global export brands

Ownership and growth in marketing strategy, leadership grooming, and branding exposure