User Experience Manager
HooraPanchkula, Republic Of India, IN1 day ago
Job descriptionPerform business and market research to understand competitive landscape, customer needs, and opportunities. Support strategic decisions by evaluating business performance, city-level variations, and operational gaps. Measure the effectiveness of digital marketing campaigns across Google Ads, Meta, SEO, Referral, and CRM. Track CAC, ROAS, conversion funnels, and attribution to optimize budget allocation and lead quality. Provide actionable insights to improve marketing effectiveness and demand generation. Own and manage the NPS process end-to-end—data collection, analysis, reporting, and action planning. Identify root causes behind low ratings or negative feedback. Analyze churn triggers and design data-backed retention strategies to increase repeat usage and loyalty. Build dashboards and reports covering user behavior, marketing performance, and growth KPIs. Translate complex insights into simple recommendations for leadership and cross-functional teams. Design, execute, and analyze A / B tests for product features, landing pages, and marketing creatives. Document experiment outcomes and integrate insights into future strategies. 2–4 years of experience as a Business Analyst, Growth Analyst, Marketing Analyst, or Digital Marketing Analyst. Strong understanding of user research , UX evaluation, and consumer behavior. Proficiency in digital marketing analytics , conversion funnels, and campaign evaluation. Strong in Excel / Sheets , and working knowledge of SQL . Experience with analytics tools such as Google Analytics, Mixpanel, Amplitude , or similar. Analytical problem-solving ability with a data-first mindset. Strong communication skills for presenting insights and influencing decisions. Comfort working cross-functionally in fast-paced environments. Apply now at mayank@hoora.me
Company : Hoora Technologies
Location : Nagpur (In-office)
Reports to : Head of Product / Head of Marketing
Salary Range : ₹4–8 LPA
Employment Type : Full-time
Job Mission
You will play a critical role in analyzing user behavior, digital marketing performance, product funnels, and business metrics. Your mission is to combine user research, business research, business analytics, and marketing analytics to identify drop-offs, improve NPS, drive retention, and reduce churn. You will convert data and insights into clear recommendations that enhance user experience and fuel growth across Hoora’s consumer journey.
Key Responsibilities
1. User Journey, Research & Experience Analysis
- Conduct both quantitative and qualitative user research to understand behavior, motivations, pain points, and drop-offs.
- Analyze web and app user journeys to identify friction in booking, engagement, repeat usage, and churn.
- Collaborate with Product / UX teams to recommend improvements based on real user insights.
2. Business Research & Growth Insights
3. Digital Marketing & Performance Analytics
4. NPS Ownership, Retention & Churn Reduction
5. Data Analysis, Reporting & Dashboards
6. Experimentation & A / B Testing
Ideal Candidate Profile
Experience
Skills & Tools
Soft Skills
Working Hours :
Monday to Saturday (6 days) – 10 : 00 AM to 7 : 00 PM
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User Experience • Panchkula, Republic Of India, IN
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