Analytics Manager

Seniority Level : Mid-Level (5 – 8 years)

Job Function : Advertising, Client Servicing

Employment Type : Full Time

Role Summary

The Manager - Media Analytics will convert complex media, digital and market data into actionable insights that shape both strategic and in-flight decisions. The role will partner closely with media planning, client servicing, deployment and finance teams to evaluate campaign performance, identify growth levers and improve investment effectiveness. A key part of the role will be building automation, dashboards and scalable reporting systems that reduce manual effort and enable data-led planning. The ideal candidate brings strong analytical thinking, the ability to simplify complexity and a passion for continuous optimisation.

Key Responsibilities

1. Performance measurement and insighting

• Collecting, analysing, and interpreting complex data sets from various sources, including databases, spreadsheets
• Creating data reports and visualizations to provide insights and recommendations to stakeholders.
• Analyse cross-channel media performance to assess effectiveness against KPIs.
• Conduct deep dives across audience, platform, creative and geo.
• Translate data into clear insights and recommendations.

2. Digital & marketing data automation

3. Strategic planning support

4. Market & consumer analysis

5. Stakeholder Management

Basic qualifications and skills

Preferred qualifications