Messe Muenchen - Data Acquisition Manager

Key Responsibilities : .

• Develop and implement a comprehensive data acquisition strategy to grow and enhance our customer data repository.
• Identify and leverage various data sources, both online and offline, to increase the volume and quality of customer data acquired.
• Manage ongoing data acquisition campaigns, monitoring their effectiveness and optimizing strategies based on performance metrics.
• Collaborate with marketing and sales teams to align data acquisition efforts with overall business objectives and campaigns.
• Establish partnerships with key organizations and data vendors to broaden our data sourcing capabilities.
• Conduct regular assessments of data quality and compliance to ensure the integrity of acquired data.
• Keep abreast of industry trends and emerging technologies to identify new data acquisition opportunities.
• Train and support team members in data acquisition best practices and tools.

Requirements.

• Degree in Marketing, Data Science, Business Administration, or a related field.
• A minimum of 5 years of experience in data acquisition, marketing analytics, or similar roles.
• Strong understanding of data sourcing techniques and ability to measure and analyze data acquisition performance.
• Experience in using data management and analytics tools (CRM systems, Excel, Google Analytics, etc.
• Excellent communication and negotiation skills to establish relationships with data partners.
• Proven ability to work collaboratively with cross-functional teams.

(ref : iimjobs.com)