GPM-MM ( Gynec ) Professional

ConfidentialBengaluru / Bangalore

1 day ago

Job description

Key Responsibilities :

Strategic Management :

Develop and execute strategies across all stages of the product lifecycle.
Prepare annual brand plans aligned with overall business objectives.
Translate customer insights into actionable marketing strategies.

Innovation Campaign Execution :

Lead ideation, planning, and execution of high-impact scientific marketing campaigns (both traditional and digital).

Provide tactical marketing support to the sales team.

Data-Driven Analysis :

Analyze market data, competitor intelligence, and consumer behavior insights.

Use analytics tools and KPIs to measure, refine, and optimize campaign performance.

New Product Launch :

Conduct need-gap analysis for the current portfolio.

Lead pre-launch strategic planning, stakeholder alignment, and post-launch performance evaluation.

Cross-Functional Collaboration :

Build strong relationships with internal and external stakeholders including HCPs, medical teams, sales teams, compliance, supply chain, and marketing agencies.

Coach, mentor, and motivate the sales team for task excellence.

Performance Monitoring :

Define and track performance metrics to assess campaign impact and business contribution.

Market Research & Analysis :

Direct qualitative and quantitative research initiatives to derive customer and market insights.

Refine brand positioning and promotional strategies based on research outcomes.

Financial Management :

Manage annual budgeting, expense tracking, and P&L oversight.

Regulatory Compliance :

Ensure all customer engagement and promotional activities adhere to regulatory guidelines and industry standards.

Skills Required

Strategic Planning, Brand Management, Product Launch, Data Analysis

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Professional • Bengaluru / Bangalore