1. Strategic Financial Planning & Leadership
- Define the company’s financial strategy in alignment with business goals, growth plans and market conditions.
- Advise the CEO / Founders on long-term financial planning, funding strategies and expansion feasibility.
2. Cash Flow, Budgeting & Forecasting
Oversee cash flow, working capital and budget allocation across departments.Conduct revenue forecasts, margin analysis and scenario-based financial modeling.3. Compliance, Audit & Risk Management
Ensure compliance with statutory requirements (GST, TDS, Income Tax, ROC filings).Lead audits (statutory / internal), manage risk and maintain insurance coverage as needed.Investor Reporting & Stakeholder CommunicationPrepare MIS, P&L and cash flow statements for board / investor presentations.Track performance KPIs and align financial health with stakeholder expectations.4. Marketplace & D2C Payment Oversight
Monitor reconciliation processes across marketplaces (Amazon, Flipkart, etc.), D2C websites and payment gateways (Razorpay, PayU).Ensure timely settlements, claim tracking and dispute resolution.5. Accounts Team Leadership
Oversee Finance Managers, Accountants and teams handling sales-purchase entries, returns, taxes and claims.Build SOPs and ensure timely monthly closings, tax filings and audit preparations.6. Cost Control & Profitability Optimization
Analyze cost centers and drive optimization across warehousing, logistics, marketing spends and vendor terms.Benchmark against industry best practices to improve gross and net margins