Marketing MIS Executive

Job Description : Marketing MIS Executive

Job Overview :

You will be working with one of the largest business coaching and consulting organizations in Asia that supports MSME businesses. This role will give you exposure to performance marketing campaigns across 196+ industries, working with data from multiple advertising platforms (Meta, Google Ads, etc.) to drive marketing efficiency and campaign optimization.

You will be the data intelligence backbone of the performance marketing team, building systems to track, analyze, and optimize campaign performance. Your insights will directly impact marketing spend efficiency and business growth.

Job Type : Full Time

Academic Qualification : Any Graduate (preference for Statistics, Mathematics, Business Analytics, or related fields)

Desired Experience : 2-3 years of experience in performance marketing analytics, MIS reporting, or digital marketing operations. Experience with coaching, training, education, or consulting industry preferred.

Responsibility Deliverables :

Performance Marketing Analytics :

▪ MIS Dashboard Creation : Build and maintain comprehensive dashboards tracking key performance metrics (CAC, CPL, CPA, ROAS, CTR, CPM, Conversion Rates)

▪ Funnel Monitoring : Create end-to-end marketing funnel tracking systems from ad impression to lead / registration, identifying drop-off points and optimization opportunities

▪ Campaign Performance Tracking : Monitor daily / weekly / monthly campaign performance across all channels and flag anomalies

▪ Data Quality Monitoring : Audit conversion data accuracy and identify tracking discrepancies or data gaps

▪ Marketing ROI Tracking : Track marketing spend, cost per lead, cost per acquisition, and overall marketing ROI

▪ Attribution Modeling : Develop multi-touch attribution frameworks to understand customer journey

Data Management & Reporting :

▪ Automated Reporting : Set up automated daily / weekly reports for marketing team and leadership

▪ RCA (Root Cause Analysis) : Conduct deep-dive analysis on campaign success and failures

▪ Data Integration : Connect data from multiple sources (Meta Ads Manager, Google Ads, CRM, payment gateways, webinar platforms)

▪ Data Quality : Ensure accuracy and consistency of marketing data across all systems

▪ Custom Reports : Create ad-hoc reports based on stakeholder requirements

Business Intelligence :

▪ Performance Forecasting : Build predictive models for lead volume, lead quality scores, and campaign performance trends

▪ Cohort Analysis : Analyze lead acquisition cohorts by campaign, channel, and time period for performance patterns

▪ Competitive Benchmarking : Track industry benchmarks and compare performance

▪ A / B Testing Analysis : Design experiments and analyze statistical significance of test results

▪ Audience Insights : Analyze demographic, geographic, and behavioural data to identify high-performing segments

Process & System Optimization :

▪ Marketing Data Flow : Ensure seamless data flow between ad platforms,landing pages, webinar platforms, and CRM

▪ Dashboard Optimization : Continuously improve existing dashboards based on user feedback

▪ Documentation : Maintain clear documentation of data definitions, calculations, and processes

Process & System Optimization :

▪ Marketing Data Flow : Ensure seamless data flow between ad platforms, landing pages, webinar platforms, and CRM

▪ Dashboard Optimization : Continuously improve existing dashboards based on user feedback

▪ Documentation : Maintain clear documentation of data definitions, calculations, and processes

Process & System Optimization :

▪ Marketing Data Flow : Ensure seamless data flow between ad platforms, landing pages, webinar platforms, and CRM

▪ Dashboard Optimization : Continuously improve existing dashboards based on user feedback

▪ Documentation : Maintain clear documentation of data definitions, calculations, and processes

Business Acumen

▪ Understanding of B2C marketing funnels and customer journey mapping

▪ Ability to translate data insights into marketing recommendations

▪ Understanding of marketing budget allocation and ROI optimization

▪ Knowledge of lead generation and conversion optimization strategies

Soft Skills

▪ Clear communication of complex data to non-technical stakeholders

▪ Attention to detail and commitment to data accuracy

▪ Proactive problem-solving approach

▪ Ability to work independently and manage multiple priorities

▪ Collaborative mindset to work with marketing and tech teams

Requirements :

▪ 2-3 years in Performance Marketing Analytics, Marketing Operations, or MIS

roles in a B2C setup

▪ Experience in education, coaching, training, or consulting industry preferred

▪ Proven track record of building dashboards and reporting systems

▪ Understanding of paid advertising platforms (Meta, Google)

▪ Experience analyzing lead generation and conversion campaigns

▪ Demonstrated ability to work with large datasets and multiple data sources

Preferred Certifications :

▪ Looker Studio (Data Studio) or Tableau or Power BI Certification

▪ Advanced Excel or Google Sheets Certification

▪ SQL for Data Analysis Certification (optional but preferred)

Key Performance Indicators (KPIs) :

▪ Dashboard Accuracy : 99%+ data accuracy in all marketing reports and dashboards

▪ Report Timeliness : Daily marketing performance reports delivered by 10 AM

▪ Actionable Insights : Minimum 2 data-driven marketing optimization recommendations per week

▪ Data Integration : All marketing data sources (ad platforms, CRM, webinar tools) connected within first 30 days

▪ Process Documentation : Clear documentation of all metrics, calculations, and data flows maintained

▪ Stakeholder Satisfaction : Positive feedback from performance marketing team on dashboard usability and data quality

Website : www.karanhasija.com

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