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Product Strategy and Market Intelligence

Product Strategy and Market Intelligence

Mayfair HousingErode, Tamil Nadu, India
13 hours ago
Job description

Roles and Responsibilities :

1. Strategic Product Planning & Positioning

  • Define and refine product strategies aligned with organizational growth goals and market realities.
  • Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.
  • Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.

2. Pricing Strategy & Commercial Intelligence

  • Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception.
  • Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies.
  • Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness.

    • 3. Market Research & Competitive Analysis

  • Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns.
  • Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies.
  • Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair.

    • 4. Brand Positioning & Communication Strategy

  • Translate insights into compelling brand narratives and product communication themes.
  • Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints.
  • Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers.

    • 5. Customer Segmentation & Behavioural Insights

  • Define and segment customer personas for each product typology and price band.
  • Map buyer journeys, triggers, and barriers to optimize communication and sales strategies.
  • Use data-driven insights to personalize customer engagement and elevate customer experience.

    • 6. Business Analytics & Performance Review

  • Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics.
  • Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies.
  • Act as a bridge between data and decision-making—translating analytics into actionable business moves.

    • 7. Strategic Advisory & Cross-Functional Collaboration

  • Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution.
  • Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach.
  • Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.
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    Product Strategy And • Erode, Tamil Nadu, India