Area Sales Manager

Deliver the sales targets and continuously strive to maintain and increase the market share of the assigned territory to achieve the overall capsules' sales strategy.

1. Primary responsibilities

Strategic and planning

• Prepares Annual Budget for the territory and achieves targeted sales volumes and sales revenue.

Functional

Core

• Establish, maintain and expand customer base in the area. Identify and actively search for new prospects, analyse the sales potential and plan sales activities for commercial development
• Ensures price realization and collection from the customers as per the credit limits.
• Develop and manage an efficient sales network to improve sales performance
• Regularly visit to customers (Commercial/ R&D/ Factory/Marketing) for sales & business development.
• Conduct market research to understand competitors and market trends
• Provide innovative ideas and suggestions to improve the market presence
• Identify new product opportunities at existing and new prospects, coordinate for development of a customized viable solution and steer the concept to commercialization of the same.
• Prepare and develop quarterly rolling forecasts for regular and new products and report the achievement, variances and relevant market information on the same monthly to zonal/regional sales head.
• Identifying new markets within the territory.

Internal process

• Ensure that the CRM is updated accurately and the documentation for all existing and new business opportunities are completed as per the defined policies
• Prepare MIS reports on a regular basis and develop timely action plan to meet the defined targets of the territory
• Updates self with developments in pharma industry and how can the same be capitalized through innovative solutions

****Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Skills Required
Market Research, Sales Strategy, Crm