Digital Marketing Strategist

Job Opportunity

We are seeking a highly skilled marketing professional to plan, manage, and optimize paid ad campaigns across Meta, Google Ads, and other platforms. This role requires a data-driven marketer who can independently handle end-to-end campaign execution, optimize for performance, and deliver measurable business results.

• Plan, launch, and optimize paid campaigns across multiple platforms.
• Manage and grow company social media accounts across multiple platforms.
• Define targeting strategies including demographics, interests, geographies, remarketing, and lookalike audiences.
• Optimize campaigns for lead generation, conversions, sales, and engagement.
• Conduct A / B testing for ad creatives, copies, landing pages, and bidding strategies.
• Monitor, analyze, and improve key performance metrics : CTR, CPC, CPL, ROAS, and CPM.
• Collaborate with the design and content team to create high-performing ad creatives and engaging social content.
• Generate detailed campaign and social media performance reports with insights and recommendations.

Requirements