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Strategic Initiatives Lead

Strategic Initiatives Lead

The Sleep CompanyRepublic Of India, IN
12 days ago
Job description

Role Overview :

The Chief of Staff will act as a force multiplier for the Founder and senior leadership—driving strategic planning, cross-functional initiatives, and high-priority projects. This role is ideal for someone who thrives in ambiguity, connects the dots across teams, and turns strategy into execution, particularly in areas such as Product Launches , Product Strategy , and GTM Planning etc

Key Responsibilities :

🧠 Strategic Planning & Product Strategy

  • Partner with leadership to define and refine company strategy, especially for new product categories and innovation areas.
  • Conduct market, category, and consumer research to identify whitespace opportunities and product-market fit.
  • Lead cross-functional strategy projects spanning product roadmap, channel expansion, pricing, and category performance.

🚀 Product Launch & Innovation Execution

  • Own the end-to-end lifecycle of new product launches—right from ideation to post-launch optimization.
  • Define product success metrics, launch KPIs, and align internal stakeholders (Product, Ops, CX, Creative, and Tech).
  • Build launch playbooks to create repeatable and scalable frameworks.
  • 📈 Go-To-Market (GTM) Planning

  • Lead GTM planning for key product launches, including messaging, channel strategy (D2C, retail, online marketplaces), and budget alignment.
  • Collaborate with growth, brand, and category teams to ensure 360° campaign readiness and alignment.
  • Monitor post-launch performance and lead cross-functional retrospectives to optimize GTM effectiveness.
  • As Chief of Staff, you will lead a variety of high-impact projects

    Ideal Candidate Profile :

  • Mindset : Problem-solver, operator, and strategist in one. You can zoom out for strategy and zoom in for execution.
  • Execution Excellence : Strong project management and cross-functional alignment skills.
  • Analytical & Data-Driven : Proficiency in building dashboards, business cases, and using analytics tools.
  • Strong Communication : Ability to influence and communicate with senior stakeholders, internal teams, and external partners.
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    Strategic Initiative • Republic Of India, IN

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