Social Media Strategist
Indian Silk House AgenciesKolkata, Republic Of India, IN30+ days ago
Job description3–5 years of proven experience in social media (fashion or lifestyle brand preferred) Excellent written and visual storytelling ability Proficiency with Instagram, Facebook, Pinterest, YouTube Shorts Hands-on with Canva, basic video editing tools, and analytics platforms Experience in D2C brand growth Strong eye for visual branding, photography direction, and aesthetics Multilingual content creation (English + Hindi / Bengali preferred)
About the Company :
We are a leading ethnic fashion brand with a strong retail and ecommerce presence, catering to customers across India and internationally. Our product range includes sarees, lehengas, kurtis, jewellery, kidswear, and more — celebrating Indian culture through timeless fashion.
Role Overview :
We’re looking for a Social Media professional to lead our brand’s digital presence across Instagram, Facebook, and other platforms. This role demands someone who combines creative vision, hands-on content execution, and performance tracking to build a strong and engaging online presence.
Key Responsibilities :
- Lead the content strategy, calendar, and execution for social platforms
- Supervise design and creation of daily posts, reels, and stories
- Manage brand voice and narrative across all digital touchpoints
- Drive engagement and community growth through DMs, comments, and trends
- Plan and coordinate product shoots and influencer campaigns
- Track performance metrics and continuously optimize strategy
What We’re Looking For :
Bonus if you have :
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Social Media Strategist • Kolkata, Republic Of India, IN
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