Brand Executive / Manager

Job hiring for Messe Muenchen India

Job Title : Brand Executive / Manager

Location : Andheri, Mumbai

Experience : 8-10 years of experience

Role :

The Brand Executive / Manager at Messe Muenchen India will lead the planning and execution of integrated marketing campaigns for our B2B trade shows. The role focuses on driving brand visibility, audience growth, and exhibitor engagement through digital, print, and partnership channels.

You’ll collaborate closely with project, sales, and design teams while managing agencies to deliver timely, ROI-driven campaigns. A mix of strategic thinking and hands-on execution is key to success in this role.

Roles and Responsibilities (including but not limited to) :

Develop and execute 360° marketing plans for trade shows and conferences

Drive visitor and exhibitor acquisition through targeted digital and offline campaigns.

Coordinate with internal teams (project, sales, content, design) and external agencies

Manage event branding, creatives, media planning, and partner promotions

Monitor campaign performance and optimize for ROI

Ensure timely launch and updates of marketing collaterals, brochures, and websites

Build and maintain strong industry relationships for co-branded promotions

Support PR and social media initiatives to amplify event visibility

Contribute to post-event reporting and insights for continuous improvement

Provide regular reports and presentations to senior management on brand performance.

Candidate Requirements :

Graduate / Postgraduate in Marketing, Mass Communication, or a related field

5–8 years in B2B marketing, preferably in exhibitions, events, or media

Strong grasp of : Integrated marketing campaigns, digital marketing, and content strategy

• Hands-on experience with tools like Google Ads, Meta Business Suite, email marketing platforms, and CRM tools

Excellent communication and copywriting skills

Proven ability to manage multiple projects and timelines under tight deadlines

Comfortable working with internal stakeholders, leadership teams, and external vendors / agencies

Data-driven mindset with a focus on ROI and performance tracking

Creative thinking with a flair for visual branding and messaging