Job Summary :
We are seeking a creative, strategic, and results-oriented Social Media Manager to lead our social media efforts across multiple platforms. The ideal candidate will be responsible for creating, curating, and managing published content, engaging with our community, and analyzing performance metrics to drive brand awareness and growth.
Key Responsibilities :
- Develop, implement, and manage social media strategies that align with overall marketing and business goals.
- Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
- Monitor social media channels, respond to comments and messages, and manage online communities to build positive brand engagement.
- Collaborate with graphic designers, content creators, and marketing teams to produce high-
quality multimedia content.
Analyze social media metrics and generate reports to measure the effectiveness of campaigns and strategies.Stay updated with the latest social media trends, tools, and best practices, and incorporate them into the strategy.Manage social media advertising campaigns including budget allocation, targeting, and optimization (if applicable).Coordinate influencer partnerships and user-generated content campaigns.Ensure brand consistency and voice across all social media platforms.Handle crisis communication and negative feedback professionally and Skills & Qualifications :Bachelors / master's degree in Marketing, Communications, Journalism, or related field.5+ years of proven experience managing social media platforms for brands or organizations.Excellent written and verbal communication skills, with strong storytelling abilities.Proficiency in social media management and analytics tools such as Hootsuite, Buffer, Google Analytics, Facebook Insights, etc.Basic graphic design skills (using Canva, Adobe Suite, or similar tools) are a plus.Strong organizational and multitasking skills, with attention to detail.Ability to analyze data and make data-driven decisions to improve engagement and reach.Creative mindset and ability to work in a fast-paced, collaborative environment(ref : iimjobs.com)