Performance Marketer

Experience : 4+ Years

Job Type : Full-time, Onsite

Location : Mohali, Punjab

One-Line Job Description :

We are seeking a Performance Marketer with expertise in paid advertising, ideation, and client handling, who is research-driven, stays updated on industry trends, and excels at boosting campaign performance through innovative strategies using Google AdWords, Meta Ads, LinkedIn Ads and more.

Key Responsibilities :

• Lead and manage end-to-end campaigns on platforms such as Google AdWords and Meta Ads.
• Develop creative and effective strategies using advanced techniques like SKAG and audience targeting.
• Collaborate with clients to understand their objectives and translate them into actionable ad campaigns.
• Continuously research and ideate novel approaches to enhance campaign performance and ROI.
• Monitor campaign metrics and optimize based on data insights to maximize effectiveness.
• Conduct A / B testing for ads and landing pages, ensuring creative solutions are data-driven.
• Stay updated on the latest trends, tools, and innovations to apply cutting-edge techniques.
• Present campaign performance reports to clients and suggest future improvements.
• Oversee keyword research, competitive analysis, and audience segmentation.
• Mentor junior team members, providing guidance on campaign management and industry best practices.

Key Skills :

Excellent English (Both Written and Verbal)

Strategic Mindset

Meta Ads

Google AdWords

Strong Comprehension

Data-Driven Insights

Industry Trend Tracking

Campaign Monitoring

Client Communication

Campaign Setup

Ideation & Creative Collaboration

Performance Reporting

Presentation Skills

Educational Qualification :

Bachelor's degree in Marketing, Business, or a related field.

Relevant courses or certifications in digital marketing (optional)

Skills Required

Keyword Research, Google Adwords, linkedin ads , audience segmentation, Competitive Analysis