Digital Media Planning

Key Responsibilities

• Take ownership of client needs / requests related to digital marketing strategy campaign through influencers and digital ads
• Conceptualize and produce holistic communication strategies, related to the clients' campaign KPI
• Work closely with an internal specialized team to monitor performance and recommend optimizations and new / different strategies and tactics
• Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
• Improving the design, usability, content and conversion points of the website / landing pages for the promotion and growth of a brand's online assets
• Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
• Negotiate with media publishers
• Lead role in training and managing team members in digital media
• Collaborating with all departments in the agency
• To be the primary point person on key accounts
• In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

Profile Requirements

Preferred Skills

Skills Required

comscore, Communication Strategies, Media Planning