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Head of Cross-Sell Credit Programs
Head of Cross-Sell Credit ProgramsDMI Finance Private Limited • New Delhi, Republic Of India, IN
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Head of Cross-Sell Credit Programs

Head of Cross-Sell Credit Programs

DMI Finance Private Limited • New Delhi, Republic Of India, IN
24 days ago
Job description

Job Summary

Building X Sell capabilities for the entire portfolio up to and including partner base X-sell and direct to customer X-sell. Optimize risk and approvals to achieve organizational business-objective.

Devise and drive different cross-sell programs leveraging the existing digital assets which helps in credit-healthy business growth.

X-sell of lending products acquired through payment subsidiary of DMI.

PRINCIPAL ACCOUNTABILITIES

Accountability1 – Segmentation

  • Perform Qualitative and Quantitative analysis to slice heterogeneous portfolio into homogeneous segments
  • Determine Product-Market fitment for designing policy of X sell for Personal Loan, Consumption Loans and Business Loans.

Accountability2 - – Base Identification

  • Help identify the right base from risk and conversion perspective.
  • Work closely with Data Science team for implementing the X Sell model for PL, CL and Business Loan.
  • Blend different source of intelligence and propose framework of differential strategies which includes determining right rate of interest, right offer, right product, right channel, right time, etc. to different segments.
  • Work with Product and X Sell Consumer Insights team to drive the X Sell practice for the organization.
  • Accountability3 – Experimentation

  • Conduct controlled experiments and A / B tests on Cross Sell program
  • Fine-tune cross sell strategy to achieve pointed targets
  • Study Consumer behaviour by performing Price elasticity and various sensitivity analysis.
  • Accountability4 – Best Practices and Process

  • Set KPIs, introduce analytical framework and best cross-selling practices used in BFSI industry
  • Accountability5 Bucket – Automation

  • Work closely with Product, technology and Data science teams
  • Automate various algorithms and steps in the cross-sell journey to achieve desired scale and efficiency
  • Qualifications

  • Minimum Qualification required : Graduate in Engineering or Postgraduate in Finance / Statistics / Management / Quant subjects from A institutes
  • Qualifications preferred : BTech with MBA

    Work Experience

  • Minimum 12 years with 7 -8 years driving cross sell policies initiatives in lending organizations or credit cards.
  • Should have a fair understanding of various cross-sell associated nuances and risk performance
  • Should have a very good communication skill.
  • Superior Stake holder management skills- Work closely and align with each of the internal functions which includes Business development, Credit and Policy, Data science, Legal, Technology, Operations, Collections, Customer Success team and external stakeholders.
  • Hands-on experience to work on large structured and unstructured datasets using different data processing and statistical tools is must
  • Good communication skills, Data driven, Analytical approach, Team Player

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