Sr. Performance Marketing Consultant - Travel

ConfidentialMumbai, India

7 days ago

Job description

Senior Performance Marketing Consultant

Location : Hybrid / Remote – India

Engagement : Consulting / Project-based (with potential retainer)

About the Company

An award-winning, family-owned travel company with a legacy of crafting authentic, comfort-driven journeys for Indian and international travellers is now entering a major scale-up phase. The brand blends deep cultural understanding with global operational excellence — and is seeking a senior performance marketer to architect its next chapter of growth.

Role Overview

You will own the company's growth engine — from funnel design to revenue optimization.

Your mandate : build and execute a performance marketing ecosystem that drives predictable, profitable customer acquisition across digital channels while aligning with the brand's creative and experiential ethos.

Key Responsibilities

Performance Strategy : Build and execute cross-platform media strategies (Meta, Google, YouTube, OTA platforms) that deliver efficient growth and measurable ROI.
Acquisition & ROI Optimization : Drive down CAC and improve customer LTV; establish benchmarks for first-time revenue per traveler and campaign profitability.
Attribution & Analytics : Implement end-to-end tracking (GA4, Tag Manager, CRM integrations) and create dashboards that connect marketing data to real-world sales.
Campaign Management : Launch and scale always-on campaigns, experiment with creatives, and iterate based on real-time insights and conversion behavior.
Market Expansion : Identify new audience clusters, both domestic and international; tailor acquisition funnels for each.
Cross-Functional Collaboration : Work closely with the content, brand, and tech teams to align creative narratives with performance goals.
Automation & AI : Use scripts, APIs, and AI tools to streamline ad ops, reporting, and optimization loops.

Ideal Profile

6–10 years of performance marketing experience, preferably in D2C, travel, or hospitality .

Proven record of achieving or surpassing ROAS >

4× and maintaining CAC under ₹3,000 .

Strong grasp of GA4, Meta Ads, Google Ads, Supermetrics, Mixpanel, or Looker Studio .

Analytical mindset with creative instincts — understands both growth math and human behavior .

Can function independently, but also scale and mentor a team when required.

Bonus : experience collaborating with creative-first or culturally rooted brands.

What Success Looks Like

CAC stabilized between ₹2,000–₹2,500.

≥3× ROI within the first 90 days.

Predictable, transparent lead-to-sale funnel.

Real-time dashboards for management visibility.

Repeatable, scalable acquisition frameworks.

Engagement & Compensation

Flexible consulting engagement — retainer + performance-linked incentives .

Access to leadership, creative resources, and the freedom to design your own stack, tools, and dashboards.

Potential long-term role in the company's marketing transformation journey.

Skills Required

Google Ads, Apis

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