Marketing Manager

Job Title : Manager Marketing

Experience : 8 + Years

Location : Noida

Responsibilities

Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services

Own SEO content marketing website management and organic lead generation

Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media

Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met

Drive employer branding initiatives to strengthen the company’s position as an employer of choice

Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives

Oversee social media thought leadership PR and events to increase market presence

Track analyze and report on marketing KPIs providing actionable insights to leadership

Manage marketing budgets vendor relationships and ensure ROI on all marketing spend

Mentor and guide the internal marketing team ensuring skill development and high performance

Technical SEO demand generation activities.

Requirements

Minimum 8 years of experience in B2B IT services marketing

Strong expertise in inbound and outbound marketing strategy and execution

Proven experience in managing client marketing services projects

Solid background in employer branding initiatives and talent marketing

Hands-on experience with tools like HubSpot Salesforce Google Analytics LinkedIn Ads and content management systems

Excellent program management and cross-functional collaboration skills

Strong leadership capabilities with experience managing teams and external partners

Analytical mindset with a focus on data-driven decision making