Senior Copy Writer

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Discipline Creative Services

Role Type Senior Copy Writer / Associate Creative Director

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

At EY Global Delivery Services (GDS), we work hand in hand with the business to build awareness of our services and solutions; to bring our purpose — building a better working world — to life for our people, clients and communities; to engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY and the GDS brand.

The opportunity

EY GDS Creative Center of Excellence (CoE) is an inhouse agency that helps EY teams build a better working world by delivering high-impact, high-quality and on–brand creative solutions. People in the CoE help create experiences that are not just creatively inspiring, but also strategically precise and deeply human — across multiple media platforms.

As a Senior Copy Writer, you will have a unique blend of creative vision and strategic thinking, to lead our team and will act as a strong creative strategist and a creative leader.

You will own the creative conceptualization, copy writing and presenting to the clients, across multiple formats - ensuring that all creatives are on-brand, user-centric and aesthetically proficient. With a passion for problem-solving and creative strategy, you will lead creative brainstorms with stakeholders and other teams to produce best-in-class creatives that intrinsically align with the EY brand and business objectives. With your impeccable creativity, you are a versatile and reliable leader who can elevate any creative conceptualization, storyboard or creative direction for projects across multiple channels.

Your Key Responsibilities

• Deliver great creative ideas that shape audience perception, engagement, and participation.
• Coach and train the wider team.
• Provide creative leadership to the team to deliver great creative campaigns.
• Produce strategically sound conceptual work.
• Adhere to EY brand guidelines, meet, and exceed defined expectations in terms of aesthetics, quality, turnaround time, budget, and efficiency.
• Stay up to date with current and future designs, web standards, concepts and industry trends and advocate the same to team members and customers.
• Provide creative direction to support the team, coordinate with team members and others to resolve issues, as necessary.
• Proactively identify opportunities to employ pop culture trends, creativity, executional approaches
• Lead project discussions with customers with a customer-centric mindset
• Prioritize deadlines and effectively manage multiple creative projects parallelly
• Be a part and contribute towards various organizational initiatives.

Skills And Attributes For Success

To qualify for the role, you must have :

At least 12 years of overall experience in a fast-paced global environment, with a minimum of 8 years in advertising agencies

Have experience leading teams in creative agencies or in-house brand teams, championing high-visibility campaigns for top global brands (preferably B2B)

What We Look For

What We Offer

EY GDS is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to creative consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

Skills Required

Exceptional attention to detail, Brand development and strategy, Creative vision and concept development, Team leadership and collaboration