Social Media Marketing Specialist

Location : Mumbai, India

YoBoHo New Media, Mumbai is building a nimble creative team launching the next viral animated content brand. It is essential that the candidate start up mindset, entrepreneurial and super copywriting skills especially in the kawaii” space : To further add to this - Awkward or funny everyday situations — it’s about relatable visual narrative.

We’re looking for a Social Media Audience Development Manager to launch and grow new social media pages across TikTok, Instagram Reels, YouTube Shorts, and Facebook .

A Social Media Manager for kawaii-themed pages (e.g. cute characters, plush brands, soft aesthetics) plays a highly creative and emotionally intuitive role. Unlike traditional corporate content, kawaii pages rely heavily on visual identity, mood, community, and emotional resonance — which means the social media manager must wear many hats, from curator to community builder to storyteller.

Job Overview : Social Media Manager (Kawaii Content) Goal : Grow a loyal and emotionally engaged audience around cute, comforting, or aesthetic content — while maintaining a consistent visual and emotional brand identity.