Talent.com
Revenue Marketing Systems Lead

Revenue Marketing Systems Lead

Unloqchennai, tamil nadu, in
2 days ago
Job description

This roles is open to candidates in :

  • United Kingdom
  • India
  • Singapore
  • Hong Kong

Unloq is part of Linklogis Group, an award-winning leader in supply chain finance. With deep expertise in serving major buyers in North America, Europe and Asia, Unloq makes trade financing simple across global corridors. We’ve built unique knowledge and expertise that allows us to move faster, improve processes, and deliver smarter financial solutions. Our platform helps buyers unlock working capital while enabling suppliers to get paid earlier, creating a flywheel that accelerates growth for everyone.

With our purpose-built solutions and industry-leading technology infrastructure, we are able to deliver tangible benefits to various stakeholders in the supply chain finance ecosystem with profound influence in reshaping the supply chain finance sector. We focus on providing world-class solutions for enterprises and financial institutions to meet their evolving business and technology needs, helping them deliver superior user experience for their SMEs.

Job Summary

As the Revenue Marketing Systems Lead, you will be the go-to expert and sole owner of our marketing technology stack globally, with full responsibility for building, managing, and optimising systems such as Pardot to support global marketing initiatives. Reporting to the Head of Revenue Systems, you will play a critical role in enabling scalable, data-driven marketing across the business.

This is a high-impact position in a fast-paced start-up environment where you will work closely with regional Marketing Managers to align on campaign objectives, design and execute engagement journeys, and ensure seamless end-to-end delivery. From campaign automation and lead nurturing to reporting and process improvement, you will be hands-on in every aspect of marketing operations.

You will have the autonomy to shape our marketing infrastructure from the ground up, bringing best practices, solving problems creatively, and driving the operational backbone of our global marketing efforts.

Key Responsibilities :

  • Own and manage the global marketing technology stack, with a core focus on Pardot and its integration with Salesforce
  • Create and manage all marketing assets and content within Pardot, including emails, landing pages, forms, and engagement programmes
  • Collaborate closely with regional Marketing Managers in the UK, US, India, and China to align on campaign goals, timelines, and execution strategies
  • Build, implement, and optimise marketing automation workflows and engagement programmes that support lead generation, nurturing, and brand awareness
  • Develop and manage campaign performance reporting, ensuring data accuracy and actionable insights
  • Maintain and improve data quality, segmentation, and lead scoring models to support more effective targeting and personalisation
  • Act as the primary point of contact for all marketing systems, providing training, documentation, and support to regional teams
  • Partner with the wider Revenue Systems team to ensure alignment between marketing and sales processes
  • Continuously evaluate and improve marketing operations processes, introducing automation and efficiencies where possible
  • Lead system-related troubleshooting, manage user access, and oversee platform governance
  • Keep up to date with best practices in marketing operations, data privacy regulations, and marketing technology trends
  • Skills and Qualifications :

  • Salesforce Administrator Certification (required); Pardot Specialist / Marketing Cloud Account Engagement Specialist Credential (required)
  • Proven experience with Pardot / Account Engagement, including automation, segmentation, Engagement Studio and campaign execution
  • Strong understanding of Salesforce best practices, data structures, and security models
  • You are positive, adaptable and thrive in fast-paced environments where priorities can shift quickly
  • 5+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot)
  • Proven ability to design, implement, and optimise multi-step nurture programmes using Engagement Studio
  • Expertise in advanced automation workflows, including dynamic content, scoring / grading models and complex segmentation
  • Strong proficiency in Salesforce integration, including custom object syncing and campaign influence tracking
  • Demonstrated experience auditing and optimising lead management processes (lifecycle, routing, assignment rules)
  • Experience with cross-functional campaign planning in collaboration with Marketing and Sales
  • Deep understanding of email deliverability best practices, opt-in strategies, and compliance (GDPR, CAN-SPAM, CASL)
  • Skilled in HTML / CSS for customising templates, landing pages, and form styling
  • Strong command of reporting and attribution models, including Pardot reports, Salesforce dashboards, and campaign ROI analysis
  • Create a job alert for this search

    Marketing Lead • chennai, tamil nadu, in

    Related jobs
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    VAIRAMChennai, Tamil Nadu, India
    Performance Marketing Lead – Join Our Growth Journey.Your mission is to solve one of our key marketing challenges : scaling budgets effectively across every product category.While seasonal sale page...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Wonderla Holidays Ltd.Chennai, Tamil Nadu, India
    Develop and execute an annual marketing calendar in line with brand strategy and park goals of Revenue, Footfall and Customer engagement within assigned budgets. Plan integrated campaigns for season...Show moreLast updated: 30+ days ago
    • Promoted
    BIM & Green Building Lead

    BIM & Green Building Lead

    Mata Amritanandamayi Mandir TrustThiruporur, Tamil Nadu, India
    Building Information Modeling (BIM).Green Building certification strategy.Cultural Theme Park — integrating multi-disciplinary design coordination, digital workflows, and sustainability compliance ...Show moreLast updated: 21 days ago
    • Promoted
    • New!
    Lead - Product Marketing

    Lead - Product Marketing

    ConfidentialChennai, India
    Organizations everywhere struggle under the crushing costs and complexities of 'solutions' that promise to simplify their lives. To create a better experience for their customers and employees.Softw...Show moreLast updated: 11 hours ago
    Manager - Revenue Technology

    Manager - Revenue Technology

    WATI.ioChennai, TN, IN
    Quick Apply
    Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 20,00...Show moreLast updated: 4 days ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    XtracutChennai, Tamil Nadu, India
    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...Show moreLast updated: 30+ days ago
    • Promoted
    Commodity Manager

    Commodity Manager

    Talent Tribe GlobalSriperumbudur, Tamil Nadu, India
    Our MNC client is a Global leader in mechanical drive systems, providing innovative gear units, couplings, and services to power industries worldwide. With a legacy of engineering excellence and Ger...Show moreLast updated: 24 days ago
    • Promoted
    Email Marketing Manager

    Email Marketing Manager

    Silvermine Groupchennai, tamil nadu, in
    The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions.This role r...Show moreLast updated: 24 days ago
    • Promoted
    Senior / Lead - Field Marketing

    Senior / Lead - Field Marketing

    ConfidentialChennai, India
    We're looking for a dynamic, organized, and execution-driven.This is a high-ownership role where you'll manage multiple field and digital marketing campaigns end-to-end, working cross-functionally ...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Revenue Growth Manager

    Digital Revenue Growth Manager

    Anand Rathi Share and Stock Brokers Ltdchennai, tamil nadu, in
    Lead, manage, and motivate a team of Virtual Relationship Managers to achieve revenue growth and client activation goals for stock market products like Equities, F&O, Commodities, MTF, ETFs, Mutual...Show moreLast updated: 2 days ago
    • Promoted
    MEP Coordinator

    MEP Coordinator

    Mata Amritanandamayi Mandir TrustThiruporur, Tamil Nadu, India
    MEP Engineer (Service Utilities Management & Supervision).Mata Amritanandamayi Mandir Trust (MAMAT) is developing one of India’s largest Cultural & Heritage Theme Parks at Mahabalipuram, Tamil Nadu...Show moreLast updated: 21 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    CultureMonkeyChennai, Tamil Nadu, India
    CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are recognized for our innovative approach, leveraging employee e...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    Marketing Leader

    Marketing Leader

    Dexian Indiachennai, tamil nadu, in
    We are seeking an experienced Marketing Leader to drive our marketing strategy, strengthen our commercial positioning, and lead our market intel functions. This is a senior, cross-functional leaders...Show moreLast updated: 9 hours ago
    • Promoted
    Marketing Lead

    Marketing Lead

    ConfidentialChennai, India
    CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are recognized for our innovative approach, leveraging employee e...Show moreLast updated: 6 days ago
    Lead - Revenue Strategy & Planning

    Lead - Revenue Strategy & Planning

    WATI.ioChennai, TN, IN
    Quick Apply
    Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 20,00...Show moreLast updated: 4 days ago
    • Promoted
    Manager - Revenue Technology

    Manager - Revenue Technology

    ConfidentialChennai, India
    Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 20,00...Show moreLast updated: 2 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlChennai, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 15 days ago
    • Promoted
    Microsoft Business Central Functional

    Microsoft Business Central Functional

    GeoDataTek India Pvt LtdChengalpattu, Tamil Nadu, India
    GeoDataTek India Private Limited, formerly known as GSMDATA Tech Pvt Ltd, is a leading technology company specializing in innovative solutions for businesses. As a Microsoft Silver Partner, we imple...Show moreLast updated: 2 days ago