General Manager - Marketing B2B

Key Responsibilities :

• Marketing Leadership : Oversee all aspects of marketing strategy and execution, ensuring alignment with business goals and the overall brand vision.
• Lead & Demand Generation : Spearhead lead generation efforts across multiple channels (inbound, outbound, ABM, digital), driving sales pipeline growth.
• Brand Positioning : Shape and refine the company s global brand presence, solidifying its standing as a leader in the fintech industry.
• Product Marketing : Work closely with product teams to develop compelling messaging for new products and enhancements, ensuring clear communication of value propositions.
• Partnership Growth : Support business development by crafting marketing initiatives that attract and nurture partnerships with key fintech players and large enterprises.
• Content Marketing : Design content strategies that speak to decision-makers in finance, focusing on educating the market through case studies, whitepapers, blogs, and thought leadership.
• Digital Marketing : Lead digital marketing campaigns across SEO, PPC, social media, and other paid media, ensuring optimized performance for each channel.
• Marketing Analytics : Analyze marketing data to measure success, assess ROI, and continuously optimize campaigns for better results.
• Event Leadership : Plan and execute high-impact events, webinars, and conferences that foster engagement and promote company solutions at a global platform
• Sales Collaboration : Partner with the sales team to align marketing initiatives with sales strategies, optimizing lead conversion and revenue targets.
• Customer Advocacy : Develop initiatives that improve customer retention, foster loyalty, and drive client referrals.
• Budget & Resource Management : Manage the marketing budget and ensure efficient allocation of resources for optimal returns.

Required Qualifications :

Skills and Experience :

Skills Required

Google Analytics, Hubspot, Salesforce, Marketo, fintech , Saas