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Marketing Manager
Glazer GamesSurat, Gujarat, India15 days ago
Job descriptionDefine ICPs, segments, and messaging for Gen-Z gamers, creators, and partners. Own channel mix and budget allocation across paid, owned, earned. User Acquisition (Performance) Plan, launch, and optimize campaigns across Google UAC, Meta, YouTube, OEMs / affiliates, networks. Maintain CPI / CPE / CPL targets; implement creative testing (hooks, thumbnails, lengths). Enforce UTM / AppsFlyer hygiene; partner with Growth on cohort quality and ROAS. Own push / email / in-app journeys (onboarding, activation, reactivation, winback). Work with Product to run A / B experiments across FTUE, paywalls, offerwall prompts, and esports funnels. Improve D1 / D7 / D30 retention and activation → first play rates. Brand, Content & Social (in partnership with SMM / Design) Set the brand narrative and content pillars; approve calendars for Instagram, X, YouTube, Discord, LinkedIn. Ship hero moments : launches, tournaments, creator collabs, campus / community drives. Ensure brand safety & guidelines across all surfaces. Creator / Influencer & Esports Marketing Develop creator tiers, briefs, and compensation frameworks with Growth. Co-market esports IPs : pre-buzz → live coverage → highlight reels → recap case studies. Turn features (live streaming, dashboards, rewards) into clear value props and GTM toolkits. Publish one-pagers, decks, and case studies for studios / brands with the BD team. Analytics, Ops & Governance Build dashboards; review weekly business (installs, CAC / LTV, retention, content ER, creator ROI). Standardize briefs, postmortems, and learnings into playbooks. Ensure compliance with platform policies and India’s online-gaming norms (no money-gaming promotion). 4–8 years in consumer-app or gaming / esports marketing with UA + brand ownership. Hands-on with Google Ads / UAC, Meta Ads, YouTube, and affiliate / OEM channels. Strong analytics (AppsFlyer / GA / Looker / Sheets), experiment design, and cohort thinking. Demonstrated success improving installs, CAC, and retention; portfolio / case studies required. Excellent creative judgment and brief writing; comfort working with designers / editors and creators. Fluent in English & Hindi; gamer / creator culture awareness. Experience with campus / community programs and livestream / broadcast marketing. Tools exposure : Braze / OneSignal / Firebase for CRM; Jira / Notion for ops. Familiarity with India’s online-gaming compliance landscape. Google Ads / UAC Meta Ads YouTube Studio GA / Looker Studio Firebase / OneSignal / Braze Notion / Jira Google Slides / Sheets Canva / Figma X Pro (TweetDeck)
Title : Marketing Manager — Growth & Brand (Gaming / Esports)
Employer : Glazer Labs Pvt. Ltd. (brand : THRYL by Glazer Games)
Location : Surat, Gujarat
- Full-time
Reports to : Head of Growth / COO
Compensation : Competitive salary + performance bonus
About THRYL
THRYL is India’s social-gaming & esports super-app for Gen-Z—community, 2,000+ casual games, creator-led tournaments, live streams, and ethical rewards (non-money gaming). We partner with studios and brands for UA, creator activations, and esports IPs.
Role Overview
You will own end-to-end marketing : performance UA, lifecycle / CRM, brand & content strategy, creator / influencer programs, esports / broadcast marketing, and B2B / product marketing. Your north star : high-quality installs, retention, and brand love—delivered with compliance and speed.
Key Responsibilities
Strategy & Planning
Build the annual / quarterly marketing plan mapped to growth targets, launches, and the esports calendar.
Lifecycle & CRM
Track creator ROI vs goals (installs, watch time, DAU reactivation).
Product & B2B Marketing
Must-Haves
Nice-to-Haves
Tools You’ll Use
AppsFlyer
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Marketing Manager • Surat, Gujarat, India
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