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Strategy Manager

Strategy Manager

Omnicom Media GroupMumbai, Maharashtra, India
30+ days ago
Job description

We Are Hiring | Manager – Strategy | Mumbai

We're seeking a data‑driven storyteller and strategist to join us in Mumbai , bringing 4–5 years of experience in audience and business planning with strong media foundations.

Experience : 4–5 years

Location : Mumbai, Maharashtra

Key Responsibilities

  • Lead audience planning , including defining audience segmentation and sizing using tools such as GWI, TGI, IRS, BARC
  • Deep dive into media planning fundamentals , using syndicated research to inform campaign strategies and media mix decisions (e.g., Kantar Worldpanel , brand health metrics, BDI / CDI)
  • Synthesize insights from various platforms— Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel —to craft strategic recommendations
  • Translate data into impactful insights and narratives via crisp storytelling and sharp communication
  • Engage in a client-facing capacity , presenting strategy, aligning expectations, and managing stakeholder interactions
  • Collaborate with internal teams (account, creative, analytics) to ensure integrated and feasible strategic deliverables
  • Stay current on industry and market trends , macroeconomic shifts, and external influences affecting client businesses.

Qualifications & Experience

  • Bachelor’s degree essential; MBA or PG Diploma in Business Management preferred
  • 4–5 years of experience in strategy, audience planning, or media planning roles, preferably within advertising or media agencies
  • Strong foundations in business, marketing, and media strategy
  • Excellent storytelling skills paired with clear and persuasive communication
  • Proven ability to manage both internal stakeholders and client relationships

    • Skills & Tools

  • Proficient with planning and insight tools : GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel
  • Strong analytical aptitude and ability to distil actionable strategy from complex datasets
  • Experience in client-facing roles and cross-functional team collaboration
  • Detail-oriented, structured, and familiar with standard strategic planning workflows
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    Strategy Manager • Mumbai, Maharashtra, India